Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

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Deliverability Zoominfo Top of Funnel Buyer Personas 233

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. This post delves into ways to make sure your email campaigns bring the best results. What’s the Scoop on ROI for Email Marketing?

ROI 149

ROI Email Marketing B2B Marketing Marketing Automation Services 149

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Do the right things—before you have deliverability problems.

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Deliverability Burn Rate Peer-to-peer CAN-SPAM 104

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Sometimes even in the dreaded spam folder.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

Domain 98

Domain Deliverability CAN-SPAM Template 98

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.”

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

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Deliverability Email Marketing CAN-SPAM Planning 98

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Being pushed to spam. What is Email Deliverability?

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email. But is Spam Legal?

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

ConvertKit

MARCH 16, 2021

And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. In fact, if you're not careful, your campaign may do more harm than good. Your email subscribers determine your deliverability. Think of deliverability like a credit score for your domain.

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Deliverability Domain Pricing Price 112

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What is Litmus Spam Testing? What factors affect email deliverability?

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

SendX

JUNE 24, 2021

Every time you send an email to market your brand, you always want your target to get the information. Email deliverability is essential in email marketing because you will always want your audience to open whatever you send them and interact with your brand. This concept remains a challenge to most marketers.

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Marketing AI Lead Ranking Deliverability CAN-SPAM 195

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

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Marketing Automation Services Analytics Software Deliverability 151

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — There are 5 things that inbox providers use to determine where an email goes. Email Content + Promoted Domains.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

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Work Management Marketing Management Email Marketing Planning 284

SendX

MARCH 3, 2021

This is especially true in email marketing. Unlike social media posts or blog content, customers see their email inbox as a private space. Yet, many marketers use no-reply email addresses in various ways, from automating contact form responses to full email marketing campaigns. What is a No-Reply Email?

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Autoresponders CAN-SPAM Customer Satisfaction Deliverability 301

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 111

Deliverability Work Management Marketing Management Marketing AI 111

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

Martech

FEBRUARY 29, 2024

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

Practices 100

Practices Ad Building Privacy Policies Deliverability 100

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 91

Email Marketing Marketing Automation Services Work Management Planning 91

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

ConvertKit

APRIL 26, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

Webbiquity

APRIL 18, 2024

It’s like having a super-efficient robot that can help your team handle all the repetitive marketing tasks and plan your marketing campaigns more efficiently. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

ConvertKit

MARCH 25, 2019

You’ve done the work necessary to attract more email subscribers and entice them to sign up for your email list. You’ve created email opt-in forms that can be easily placed on your website and blog. Each lead magnet you’ve published has a corresponding landing page and email sequence connected to it.

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

ANNUITAS

MAY 17, 2016

Email deliverabilty and data quality are paramount for any successful Demand Generation Strategy. Last week at the Atlanta Eloqua User Group Meeting, email deliverablity and privacy expert, Chris Arrendale of InboxPros , shared his knowledge on deliverability and privacy essentials. List management isn’t simple.

Deliverability 100

Deliverability CAN-SPAM Eloqua Privacy 100

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 123

Outreach Email Marketing Optimization Lead Scoring 123

Zoominfo

MAY 19, 2020

What is spam? What is a cold email? And when is your email against the law? Many people seem to carry the misconception that any cold or unsolicited email is spam, and that spam is illegal. To start with, let’s clarify the distinction between “spam” and illegal email.

CAN-SPAM 182

CAN-SPAM Opt-out Opt-in Marketing Automation Services 182

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. However, building a strong list takes a smart strategy, the right tools and good execution. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Zoominfo

JUNE 26, 2019

You spend weeks developing your latest email campaign only to receive terrible results. Your bounce rate was astronomical and barely anyone engaged with the campaign. A bad email reputation. The best way to ensure the deliverability of your emails is to maintain a healthy email reputation.

Practices 200

Practices CAN-SPAM Deliverability Best Practices 200

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 116

Deliverability CAN-SPAM Lead Scoring Lead Ranking 116

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — There are 5 things that inbox providers use to determine where an email goes. Email Content + Promoted Domains.

Deliverability 59

Deliverability CAN-SPAM Domain Enterprise Management 59