Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. Test one campaign-level approach against another, such as emotion versus urgency or value.

Tactics 126

Tactics Email Marketing Planning Marketing Budget 126

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 98

Email Marketing Copywriting Deliverability CAN-SPAM 98

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. That’s why looking at email metrics holistically is important. Learn the four parts of the Holistic Email Metrics Matrix and what to track for each: Direct business impact. The danger of email analytics. Our Holistic Email Metrics Matrix provides that perspective.

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Vision6

JANUARY 9, 2022

While all these changes have had marketers questioning the future of email marketing and our retargeting capabilities, it continues to be a key part of an effective retargeting strategy. In fact, abandoned cart emails can generate conversion rates as high as 41%. Get your frequency right. So, where’s the happy medium?

Practices 91

Practices Best Practices Deliverability Click Rate 91

Litmus

AUGUST 29, 2022

Picture this: you’ve crafted a brilliant email campaign with just the perfect messaging. Bad news: your email reputation might have taken a hit. Good news: you can fix your email reputation with these steps. In this blog, we’ll cover: What is email sender reputation? Why has my email reputation gone down?

CAN-SPAM 104

CAN-SPAM Deliverability Domain Lead Scoring 104

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

eDataSource

NOVEMBER 8, 2018

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. The post Announcing a Breakthrough in Email Deliverability Monitoring appeared first on eDataSource.

Deliverability 40

Deliverability Aggregators Lead Ranking Privacy 40

Vision6

NOVEMBER 2, 2023

That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. Let’s not waste anymore time and dive right into the art and science of email timing. Best time to send marketing email Finding the best time to send marketing emails is dependent on a couple of things.

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

eDataSource

NOVEMBER 8, 2018

eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps. November 8, 2018. eDataSource, Inc. eDataSource plans to begin rolling out EVUN on its technology platform in December 2018.

Deliverability 40

Deliverability Aggregators Lead Ranking Privacy 40

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Predictive Response

JANUARY 7, 2023

Email Marketing is an essential marketing tool that every business should have in place. However, these numbers only make sense if you have a plan or strategy in place to make sure you are getting the most out of the time and resources spent creating your email campaigns. How Do You Develop An Email Marketing Strategy?

Email Marketing 109

Email Marketing Marketing & Strategy Marketing Strategy Effectiveness 109

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

eDataSource

NOVEMBER 14, 2019

Death, taxes… and deliverability blunders. Many of us have lived through an email blunder or two, and we know how detrimental they can be to an emailer’s revenue stream. Kurt Diver, Manager, Email Delivery Consulting Services & Email Operations, Twilio SendGrid. Director, Strategic Services, Oracle.

Deliverability 44

Deliverability CAN-SPAM Ideal Customer Profiles List Brokers 44

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

Email Marketing 112

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 112

SendX

JANUARY 28, 2019

The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. Over the course of last few years, I have been helping our customers with their email marketing. Your Email.

Open Rate 159

Open Rate Work Management Marketing Management Deliverability 159

Adobe Experience Cloud Blog

OCTOBER 23, 2018

Email marketers ? Well, that’s exactly what many email marketers do. Campaigns were formulated over whiskey and cocktails by “Mad Men” in smoke-filled rooms over Madison Avenue. Back then, a marketer could SELL a campaign that mattered. Email Deliverability Basics. Build a Responsive Email Marketing Program.

Email Marketing 134

Email Marketing Deliverability Marketing Automation Services Click Rate 134

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

SmartBug Media

NOVEMBER 4, 2022

One of those strategies is email list management, or the management of contacts in your subscriber list. When it comes to email marketing, most companies conduct business as usual: sending mass, untargeted emails to unsegmented lists and ignoring lead nurturing before moving them on to sales. What Is Email List Management?

Work Management 59

Work Management Marketing Management Practices Deliverability 59

Litmus

MARCH 24, 2022

We are here to help you identify the how, when, and where of using an emoji to get more on your emails. Why are marketers using emojis in email? For email marketing, use of emojis can add impact with fewer characters in a subject line and appeal to audiences across demographics and titles. Open and click-through rates.

Ad Frequency 102

Ad Frequency Click Rate CTR CAN-SPAM 102

Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

Opt-out 144

Opt-out CAN-SPAM Opt-in Tips 144

xiQ

DECEMBER 14, 2020

These are some of the questions most pondered upon by all email marketers: What should be the ideal length of a subject line? And how often should I send emails? Based on our experience with email marketing, here’s how you can maximize open rates for your marketing campaigns. Email Delivery Time.

Open Rate 62

Open Rate CAN-SPAM Deliverability Domain 62

Optinmonster

JANUARY 26, 2023

A winning email marketing strategy can help you do that! Email marketing remains the most effective way to reach customers and leads across industries. That’s why you need a strong email strategy if you want to supercharge your business growth. What Is An Email Marketing Strategy? Let’s get started!

Email Marketing 92

Email Marketing Marketing Strategy Marketing & Strategy Work Management 92

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]Email continues to dominate B2B marketing, but a generic approach isn’t enough. With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Let’s dive in! billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. Track Your Email Stats 6.

Deliverability 104

Deliverability CAN-SPAM Work Management Domain 104

Litmus

MAY 11, 2021

We’ll be the first to admit what we don’t know about the industry or own up to sending test emails to a couple hundred thousand people by mistake. It’s embarrassing and hard to get over but, in the long run, the mistakes we make as email marketers are opportunities for improvement. Didn’t get a chance to catch it live?

Webinar Metrics 104

Webinar Metrics CAN-SPAM Deliverability Clickthrough 104

SocialPilot

FEBRUARY 5, 2024

The frequency of purchases made on Twitter through influencer content is also 40%. The influencer marketing campaign included three factors: a brand, an influencer, and a social media platform to conduct the activity. Designing an influencer campaign on Twitter is not as easy as it sounds. What Is Twitter Influencer Marketing?

Twitter 96

Twitter Marketing AI Advertising Agencies Effectiveness 96

Vision6

OCTOBER 4, 2023

It’s a fact of life that people will unsubscribe from your email marketing list. Studies have shown that 59% of people unsubscribe from email lists because they receive too many emails. Repetitive content: If your email content becomes too predictable or repetitive, your subscribers may begin to lose interest and unsubscribe.

Ad Frequency 52

Ad Frequency Opt-out Opt-in Ideal Customer Profiles 52

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. However, in the last several years, email marketers, and business owners have lost track of keeping their email lists streamlined.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Belkins

DECEMBER 20, 2020

Make an email introduction. - Make an email introduction Investing time in quality research is totally worth the effort, although it takes a bit longer to study your prospects’ details. Thus, do proper research before you hit “send” and then reach out to your potential customers using one of your email templates. Be engaging.

Ideal Customer Profiles 111

Ideal Customer Profiles Work Management Planning Advertising Agencies 111

Roketto

APRIL 3, 2018

Email isn’t going anywhere. When you send an email to an email address in your database or newsletter subscription, that person will see the email. What they do after they see it in their inbox depends on how good you are at encouraging them to click on to see what’s in the email. These few words matter a lot.

Newsletter 93

Newsletter Email Marketing Practices Best Practices 93

Predictive Response

AUGUST 15, 2022

Email newsletters are designed to keep your audience up to speed on everything that is happening with your business. Does your business need an Email Newsletter? Hubspot has reported that there are 4 billion email users to date in 2022. An email newsletter should be an essential part of your digital marketing strategy.

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98