Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

SendX

MARCH 7, 2024

The email bounce rate remains a perpetual concern for professionals in the marketing domain. Unlike other metrics, gauging email deliverability poses a slightly intricate challenge, making it tough to assess the effectiveness of campaigns.

Advertising Benchmark 298

Advertising Benchmark Email Marketing Deliverability Domain 298

Zoominfo

APRIL 16, 2019

This is the reality of email marketing today. As such, it’s crucial to understand best practices that can help you improve email deliverability and compete in an environment where much is outside your control. This is what happens when you don’t segment campaigns. Job functions. Management levels. Industries.

Deliverability 233

Deliverability Zoominfo Top of Funnel Buyer Personas 233

DealSignal

AUGUST 3, 2023

According to research from ActiveCampaign , the ROI of email marketing is a whopping 4200% (or $42 for every $1 spent). However, not all email marketing campaigns are created equal. The best email marketing campaigns target the right audience with engaging, personalized emails at the right time.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

SmartBug Media

OCTOBER 11, 2023

Many factors are beyond our control during this time, but one fundamental aspect you can manage is your email deliverability. Although there's no instant fix for deliverability issues, knowing your weak points and taking every possible measure to minimize failures is essential to maximizing profits.

Deliverability 59

Deliverability Practices Best Practices Domain 59

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Litmus

NOVEMBER 27, 2023

Is there any way to ensure your emails always land in the inbox? With Google and Yahoo enforcing new email deliverability rules, reaching your subscribers is about to get more difficult. But worry not—as long as you follow these new rules, your email campaigns should stay out of spam.

Deliverability 93

Deliverability Rules CAN-SPAM Phishing 93

SmartBug Media

JULY 18, 2023

You’ve got an amazing email campaign, but is your target audience actually getting and reading your email? Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

DiscoverOrg

OCTOBER 4, 2016

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead.

Deliverability 259

Deliverability Domain Click Rate CAN-SPAM 259

Martech

SEPTEMBER 7, 2022

Email shows no signs of slowing down. If you don’t feel the same way, it may be time to look at why email isn’t working for your business. Often, the reason is poor email deliverability. What is email deliverability? Email deliverability refers to the number of emails that reached an inbox successfully.

Deliverability 110

Deliverability CAN-SPAM Validation API 110

Litmus

SEPTEMBER 27, 2021

Brands tend not to spend much time thinking about their deliverability until it’s an inferno and many of their emails are being blocked. Learn from your peers who neglected their email lists and infrastructure and watched them go up in flames. Do the right things—before you have deliverability problems. Using encryption.

Deliverability 105

Deliverability Burn Rate Peer-to-peer CAN-SPAM 105

Benchmark Email

SEPTEMBER 1, 2022

Every successful business also has solid email deliverability. They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. appeared first on Benchmark Email. It’s not without effort.

Deliverability 98

Deliverability CAN-SPAM Advertising Benchmark Email Campaigns 98

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Sometimes even in the dreaded spam folder.

Deliverability 95

Deliverability Email Marketing Optimization Work Management 95

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 86

Deliverability Optimization CAN-SPAM Content 86

Litmus

APRIL 5, 2022

Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. Email volume.

Deliverability 100

Deliverability CAN-SPAM Opt-out Opt-in 100

Litmus

MAY 10, 2022

Email marketers rely on their emails consistently getting to the inbox. But understanding deliverability can feel like a bit of a mystery. . We created a guide to help you identify the factors that are controlled by the sender versus the ESP to help you avoid any unexpected twists in your email deliverability strategy.

Deliverability 95

Deliverability CAN-SPAM Webinar Metrics Loyalty 95

SendGrid

MARCH 23, 2022

Learn how to get more from your email and messaging channels. The Deliverability Insights and Messaging Insights dashboards are engaging and easy-to-follow dashboards to help you hit the mark with your marketing campaigns. The post Introducing Deliverability & Messaging Insights appeared first on SendGrid.

Deliverability 85

Deliverability Email Marketing Advertising Channels Campaigns 85

Lake B2B

AUGUST 10, 2022

16% of all the emails you send will end up in the spam folder. And such a missed opportunity is the last thing you want, especially in an uber-competitive email marketing landscape. Now the success of your email campaign […]. The post A Complete Guide To Improving Email Deliverability appeared first on Blog.

Deliverability 98

Deliverability Email Campaigns Email Marketing B2B Marketing 98

DealSignal

JUNE 10, 2022

What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. Suspended by marketing automation, sales automation and email providers.

Deliverability 52

Deliverability Marketing Automation Services CAN-SPAM Domain 52

ConvertKit

MARCH 16, 2021

And when you notice some of your subscribers starting to disengage, jumping on a re-engagement campaign is probably your solution. In fact, if you're not careful, your campaign may do more harm than good. Your email subscribers determine your deliverability. Think of deliverability like a credit score for your domain.

Deliverability 112

Deliverability Domain Pricing Price 112

Litmus

JANUARY 5, 2022

Building the perfect email campaign takes time and resources. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes. Understanding email deliverability starts long before a campaign launch.

Deliverability 87

Deliverability CAN-SPAM Guidelines Curation 87

SmartBug Media

OCTOBER 4, 2022

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. Data privacy is an increasingly important issue for people and email service providers (ESPs).

Domain 98

Domain Deliverability CAN-SPAM Template 98

Webbiquity

OCTOBER 31, 2023

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

The Lead Agency

FEBRUARY 18, 2020

You’ve invested time, money and resources into developing an incredible B2B email marketing campaign. However, when 20% of all commercial emails end up in the spam folder, it can be incredibly difficult to do so. As it stands, the average office worker receives 121 emails each day. How Do Emails End up in a Spam Folder?

Deliverability 62

Deliverability Email Marketing B2B Marketing Advertising Agencies 62

Salesforce Marketing Cloud

DECEMBER 10, 2021

If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. What is email deliverability?

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

Delivra

AUGUST 3, 2021

What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues. the message is blocked altogether.

Deliverability 52

Deliverability CAN-SPAM Opt-out Click Rate 52

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Heinz Marketing

OCTOBER 23, 2021

Why B2B brands Face Unique- and Sometimes Self-inflicted- Email Deliverability Challenges. Email deliverability can feel out of your control. 16 Effective Ways To Create An Evergreen Video Ad Campaign. Thank you, Chad S. White , for the great read. People’s sense of urgency varies.

Deliverability 97

Deliverability Urgency Marketing B2B B2B Sales 97

Benchmark Email

JUNE 20, 2023

Email marketing is one of the most effective ways for businesses to connect with their customers, but even the most well-crafted email campaigns won’t be effective if they don’t make it into subscribers’ inboxes. One factor that can impact email deliverability and that often gets overlooked is email design.

Deliverability 64

Deliverability Design Optimization Advertising Benchmark 64

Ontraport

MARCH 1, 2021

Email is integral to the success of your business, so you want to get it right. You want your emails to land in the inbox, but there are SO many spammers out there — nearly 55% of all email is spam! — If you knew how they made that decision, you could make sure your email looks more like “good” mail and less like “bad” mail.

Deliverability 105

Deliverability CAN-SPAM Domain Enterprise Management 105

SendX

NOVEMBER 4, 2020

Source: Exabytes Digital Email marketing solutions help you develop, plan, and execute your email marketing campaigns. Millions of businesses use email marketing software as an easy and cost-effective way to reach a large number of customers. Email marketing generates $42 for every $1 you spend on your email campaign.

Work Management 285

Work Management Marketing Management Email Marketing Planning 285

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

Deliverability 112

Deliverability Work Management Marketing Management Marketing AI 112

DealSignal

SEPTEMBER 14, 2022

How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The best email marketing campaigns achieve higher performance by targeting the right audience with engaging, personalized emails that land in their inboxes at the right time.

Deliverability 52

Deliverability B2B Marketing Automation Services Lead Scoring 52

Act-On

OCTOBER 4, 2023

email send reports, landing page visitor reports). View side-by-side email results to spot trends and anomalies Results for one email are handy. Results for multiple emails are a force multiplier for marketing strategy. Perhaps a certain category of email always seems to get higher engagement.

Marketing Automation Services 151

Marketing Automation Services Analytics Software Deliverability 151

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 86

Email Marketing Marketing Automation Services Work Management Planning 86

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time is its periodic evolution. That said, how much should one invest in email marketing? How far would you go with your email design?

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130