How to Audit your Email Campaigns for Better Results


Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

6 Surefire Strategies to Improve Your Bulk Email Campaign Performance


Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.


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5 Best Tools to Test & Improve Your Email Deliverability


If you see a drop in the open- and click-through rates of your emails, see an increase in bounce rate, or find out that your emails are not getting delivered to people on Yahoo or Gmail or any other ISPs, then it’s time to suspect that something is wrong with your email deliverability.

Email Deliverability


What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

The 5 Most Important KPIs For Your Email Campaign

Opt Intelligence

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. That is where Email Growth Rate comes in.

Email Deliverability Class is in Session


If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. What is Deliverability really?

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content


When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. Marketers are aware that personalizing visual email content is critical to success, but many shy away from that idea beyond basic audience segmentation. The power of customer-created photos and videos can also be brought to different broadcast email campaigns. Promotional Emails and Sales Blasts.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns


Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Marketers have long known that email delivers the highest ROI of all digital channels, but ROI can fluctuate widely depending on how sophisticated a campaign’s targeting is. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. It’s the best emails that create value.

9 Things That Can Hurt Your Email Deliverability


This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general.

4 Simple Ideas to Personalize Your Email Campaigns Today


Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Here are 4 ways to personalize your email programs that you can implement right now: 1. Email Marketing

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.

4 Reasons No One Likes Your Email Campaigns


Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Deliverability is a Problem. Think of sending an email like applying for a credit card.

Best Practices for Direct Email Campaigns


The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

Part 3. Eloqua email deliverability factors that you control

Eloqua Tips and Tricks

Eloqua email deliverability factors that you control. This is part 3 of my Eloqua email deliverability series. What is the object of Eloqua email deliverability? Some of them drastically affect Eloqua email deliverability, while others are less relevant.

Part 1: What is the objective of Eloqua email deliverability?

Eloqua Tips and Tricks

Part 1: What is the objective of Eloqua email deliverability? Despite the progress of technology and all the advancements in digital marketing, email remains one of the core channels in a marketer’s arsenal. What is the best way to improve Eloqua email deliverability?

Intelligent Email Deliverability Monitoring


Email advertisements use the word in everything from selling “smart” deliverability to dynamic content and list optimization. Founded in 2003, eDataSource was launched with the idea of providing in-depth insights into the world’s email marketing programs. Fast-forward to the year 2011 when eDataSource pioneered the use of the world’s first and only Consumer Network for inbox placement and email engagement monitoring. An In-Depth Look at eDataSource’s IntelliSeeds®. “AI”

Email Deliverability Testing – Why, When and How to Test


Every marketer will tell you that testing is one of the most important aspects of a successful email program. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email. However, deliverability testing should always be part of every email marketer’s toolkit. Want to learn more about email deliverability testing?

The Best Time to Send Your Email Campaign


Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid. Best Practices

Deliverability Inspo: When Email Goes Irish


Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us. Retailers took advantage of the opportunity to send email promotions this past weekend, hoping to keep revenue green, while saving customers some green ($) as well. Avoid purchasing, sharing, or renting email lists.

The Difference Between Deliverability and Delivery Rate


“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. The biggest mix-up we see when we talk to customers is that deliverability is discussed in terms of delivery rate.

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More


Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes. To help you avoid trouble, the deliverability practice at Oracle Marketing Cloud Consulting (OMCC) shares the latest news and tips for what to watch out for.

How Axial Ramped Up Deliverability and Measurement Strategies


When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Email deliverability became a challenge because the vendor’s servers were on spam lists, so the result was a 96-98% to 75-88% decrease in deliverability. million email messages.

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)


So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone.

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How to Improve Your Email Deliverability When Nothing is Going Your Way


High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

How To Achieve Email Deliverability That Really Delivers


You can create the most super and duper email marketing campaign. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." million Americans are email users, which represents nearly 89 percent of total internet users, it’s not enough to simply hit the inbox to run a successful email program. Email MarketingLet's face it.

Email Deliverability FAQ


Why am I not receiving email that I am sending to myself? Why are people within our company not receiving the email? It is not uncommon for email you send to yourself from ContentMX to be blocked by email filters. This happens when you are sending an email FROM your company domain TO email addresses within that same domain. Many email protection systems see this as an attempt to spoof your email (pretending to be you) and will block the email.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses.

Top 10 Best Email Deliverability Software Systems for 2021


Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What are Email Marketing Software Systems?

12 Types of Email Campaigns You Should Be Automating


Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. 3.Thank you email.

A Look at Email Deliverability Across Industry Verticals


Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I wondered if there was much difference across different verticals in regards to deliverability. I looked at campaigns sent over the last 90 days across four different verticals: Financial Services. I looked at the following data points for all of the verticals: The total number of campaigns monitored over the 90-day time period.

Three Top Factors for Successful Email Campaigns


If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. Deliverability. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Pretty much everything you do impacts deliverability. Drop me an email.

Three Top Factors for Successful Email Campaigns


If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. Deliverability. Adhering to a double opt-in policy and including a specific request at the top of the first email along with directions for adding your email to the recipient’s address book to ensure that you’re whitelisted are critical. Pretty much everything you do impacts deliverability. Drop me an email.

My Go-To Recipe For Successful ABM Email Campaigns


Email marketing is one such shared strategy that is no longer as marketing-centric as it once was. But not just any email campaign will do. Doing this type of legwork ahead of time is critical for your campaign’s success.

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?


via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

What is an Email Sequence?


via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Guide to Bulk Email Blasts (Best Practices That Work in 2020)


Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast.

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Bothered by Bounce Rates? Use These Five Tips to Increase Email Deliverability

Sales Intelligence View

If you’re a marketer, few things frustrate you more than sending out a fantastic campaign and getting a high number of email bounces. Yet, it’s not uncommon for companies to struggle to understand why their email delivery numbers aren’t where they want them to be. […]. Marketing Tips & Tricks b2b marketing email bounce rates Email Campaigns email deliverability Email Marketing email marketing tips Outbound Marketing

Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools


It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies. Here’s the difference between pre- and post-send deliverability tools—and why you might need them both. Back to the basics: Why deliverability matters.