How to Audit your Email Campaigns for Better Results


Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. Email Design.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.)

The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Email Reputation.

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Why Emails Don’t Reach the Inbox. Email Best Practices.

The Best Time to Send Your Email Campaign


Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid.

Why Gmail’s New Promotions Tab Is a Big Plus for Your Email Campaigns

Modern Marketing

Email marketers have gained access to a powerful new platform for reaching subscribers: Gmail’s new Promotions tab. Emails containing personalized offers are far more likely to survive spam filters, generate clicks, and deliver revenue. Email Marketing Oracle Marketing Cloud

The Difference Between Deliverability and Delivery Rate


“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” Deliverability is not the same as delivery rate. An email counts as delivered if it did not bounce.

4 Ways to Enhance Broadcast Email Campaigns with User-Generated Content

Modern Marketing

When used correctly, broadcast email campaigns can help you reach customers at scale. And yet, broadcast emails often feel impersonal and poorly targeted. The power of customer-created photos and videos can also be brought to different broadcast email campaigns.

Best Practices for Direct Email Campaigns


The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

Email Deliverability Testing – Why, When and How to Test


Every marketer will tell you that testing is one of the most important aspects of a successful email program. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email.

3 Email Deliverability Mistakes You’re Making Right Now


We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses.

Leverage Deliverability with Engagement and Automation This Holiday Season


Is user engagement driving your holiday email strategy? There are many retail marketers this holiday shopping season that will avoid that conventional wisdom and, instead, leave deliverability up to chance. Don’t buy into the idea that retail marketing success is only achievable by blindly blasting out redundant, static billboards (emails) to the masses. Try automating those campaigns to help gain better access to the inbox with better and more meaningful engagement.

Deliverability Inspo: When Email Goes Irish


Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us. Avoid purchasing, sharing, or renting email lists.

4 Simple Ideas to Personalize Your Email Campaigns Today

Modern Marketing

Those of us who craft email campaigns are always searching for ways to personalize our messages. How do we balance the need for personalized campaigns (which we know consumers want) with achievable and reliable results (which our businesses need)? Email Marketing

Email Deliverability Basics for Everyone


If you’ve been sending email campaigns over the past few years, you’ve probably noticed that it’s a lot harder to reach the inbox. How and why has email deliverability changed? However, with the changes that are happening it’s more important than ever to understand how email messages are processed. When you send an email blast to 1,500 people and 200 of your messages bounce, it’s time to inspect why your messages are bouncing. Accept-All Email Servers.

Email Deliverability Class is in Session

Modern Marketing

If you are involved in Email Marketing at just about any level, you know that Deliverability is important. The problem is that while everybody basically knows what Deliverability is, and that it is important, they don’t know a lot of the details. This year at Modern Marketing Experience , the Oracle Marketing Cloud Deliverability Operations Team will be running two different Deliverability classes. What is Deliverability really?

Putting out Fires vs. Preventing Them From Happening: The Difference Between Pre- and Post-Send Deliverability Tools


It’s an email marketer’s nightmare: Your emails were delivered to the spam folder for a large chunk of your subscribers. It’s situations like these when many brands turn to deliverability monitoring tools and consulting services to fight deliverability emergencies.

Email Deliverability Quarterly: Gmail’s TensorFlow, VMG Supports List-Unsubscribe, and More

Modern Marketing

Email deliverability is constantly changing, as inbox providers adjust their filtering algorithms, blacklists tweak their listing criteria, and consumers evolve their definition of spam. That’s why even the best email marketing programs suffer deliverability problems sometimes.

4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Deliverability is a Problem. Think of sending an email like applying for a credit card.

12 Types of Email Campaigns You Should Be Automating


Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. 12 types of email campaigns you should be automating.

Three Top Factors for Successful Email Campaigns


If it is a condition that they have to submit their email address to get the freebie, you’ll quickly build a large list. Deliverability. Not only does it protect your deliverability rates, but it confirms that these people are truly interested in receiving your emails.

Email Deliverability FAQ


Why am I not receiving email that I am sending to myself? Why are people within our company not receiving the email? It is not uncommon for email you send to yourself from ContentMX to be blocked by email filters. This happens when you are sending an email FROM your company domain TO email addresses within that same domain. Many email protection systems see this as an attempt to spoof your email (pretending to be you) and will block the email.

Maximizing Email Deliverability for Holiday and Peak Season

Martech Advisor

With 2019’s holiday season expected to surpass $1 trillion in total retail spend, marketers can’t afford any email marketing problems. Optimal deliverability and engagement starts and ends with clean data. Also Read: How to Convert Your Email Campaigns into In-store Traffic.

What Are Your Metrics Saying About Your Email Campaigns?


Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem. Decreasing Open Rates : Deliverability issues.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

One of the biggest challenges agencies face in deploying email campaigns for clients is dealing with companies that have no contact lists. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential. Non-deliverable domains.

List 114

Email Evolution Conference Recap: Deliverability Is Personal

Marketing Action

After this year’s Email Evolution Conference in Miami, the last panel left the email marketing and deliverability communities with plenty to talk about. We’ve known for a while that engagement is a critical factor in deliverability.

How To Achieve Email Deliverability That Really Delivers

Modern Marketing

You can create the most super and duper email marketing campaign. But if your super and duper email campaign never gets to its intended target it is essentially the epitome of "all dressed up with no place to go." Email MarketingLet's face it.

Improve Your Engagement, Improve Your Deliverability: 3 Strategies for Inbox Success


Believe it or not, your deliverability is in the hands of your subscribers. Engagement, or how people interact with your campaigns, is critical in determining whether your messages land in the inbox or spam folder. Deliverability Trends & Analysis

Announcing a Breakthrough in Email Deliverability Monitoring


eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps.

Announcing a Breakthrough in Email Deliverability Monitoring


eDataSource Announces Breakthrough in Email Deliverability Monitoring Technology innovation enhances tracking capabilities even as Google’s privacy concerns restrict data for third-party email apps.

Industry Spotlight: Email Marketing at Nonprofits


Every industry does email marketing a little differently. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization. Campaign planning. Campaign Planning.

A Look at Email Deliverability Across Industry Verticals

Modern Marketing

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I wondered if there was much difference across different verticals in regards to deliverability. I also pulled out campaigns of > 60 thousand recipients.

How Axial Ramped Up Deliverability and Measurement Strategies

Modern Marketing

When they first launched their service, the organization’s primary goals were to educate the market, promote the business, and establish a steady stream of new leads by running email campaigns. Email deliverability became a challenge because the vendor’s servers were on spam lists, so the result was a 96-98% to 75-88% decrease in deliverability. million email messages.

Bothered by Bounce Rates? Use These Five Tips to Increase Email Deliverability

Sales Intelligence View

If you’re a marketer, few things frustrate you more than sending out a fantastic campaign and getting a high number of email bounces. Yet, it’s not uncommon for companies to struggle to understand why their email delivery numbers aren’t where they want them to be. […]. Marketing Tips & Tricks b2b marketing email bounce rates Email Campaigns email deliverability Email Marketing email marketing tips Outbound Marketing

Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability


These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. An SPF (Sender Policy Framework) essentially protects the email recipients’ inbox from sender forgery.

Fighting for the Inbox: Clearing the Air on Deliverability


Many of us think about sophisticated audience and message optimization as the primary factors driving marketing email performance. We believe that the minimum standard of acceptable inbox performance is 90% deliverability. Routinely, the best-managed email programs we see show inbox placement at 95% and better. But there are well-known brands whose deliverability runs well-below 90%, and also times when even the best inbox performers go off the rails.

Email Deliverability: You Are the Master of Your Own Fate

Marketing Action

Deliverability” is the measure, usually expressed as a percentage, of how many of the emails you send actually make it into the inbox. To create highly deliverable email campaigns, you must first understand the landscape and the challenges to be overcome in order to place a message in an individual’s email inbox. Most businesses use specialists – such as marketing automation solution providers – to handle much of the mechanics of an email campaign.