How to Audit your Email Campaigns for Better Results


Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? An email audit is extensive examination of email marketing processes to evaluate their effectiveness. Why Should You Conduct an Email Audit? Email Design.

Five Ways to Improve Email Deliverability: Reaching More Inboxes


When you launch an email marketing campaign , you can look back on all the hard work that you’ve put into crafting each email message and smile. But what if those emails never see the light of day again, and end their lives in a spam filter or junk folder?


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6 Surefire Strategies to Improve Your Bulk Email Campaign Performance


Yet email marketing, which can be rightfully considered to be the first form of online marketing, is still a dominant marketing channel. According to the Content Marketing Institute , 87% of B2B marketers say email is one of their top free organic content distribution channels.

Email Deliverability | Why Does It Matter?

Predictive Response

Email deliverability is more than just another concept in digital marketing. It is a metric that should matter to you, your audience and your email marketing strategy. of all emails either go to spam or remain undelivered. Email Delivery. Email Deliverability.

11 Email Deliverability Strategies to Reach the Inbox

With nearly 1 in 5 emails from U.S. senders failing to reach the inbox, deliverability challenges still plague senders and prevent email campaign success. Check out this deliverability guide for actionable strategies and real-world examples of companies applying smart inboxing tactics.

Email Deliverability


What is Email Deliverability and Why It Matters to B2B Marketers and Sales Teams? In 2022, email continues to be a B2B selling powerhouse. Of the three main channels for B2B selling, emails are the most criticized, often even called dead. What is Email Deliverability?

How Deliverability Can Guide Your Emails to Subscribers’ Inboxes


Building the perfect email campaign takes time and resources. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes.

Email Deliverability: What It Is and Why It Matters


Email marketers spend hours crafting the perfect email campaign all while agonizing over every detail. Email deliverability matters and not just because you want your messages to be seen. What factors affect email deliverability? Email volume.

The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? But only yesterday this fledgling Boston startup's CMO talked about how email is their single biggest revenue driver. He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

Email Deliverability


What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flagging spam filters, or low engagement, you may have email deliverability issues.

How Can Audience Engagement Improve Email Deliverability?

Benchmark Email

Every successful business also has solid email deliverability. They most likely have a team of email marketers building strategies that ensure successful email campaigns without any throttling, bulking, bouncing, or spamming. appeared first on Benchmark Email.

Lost in a Junk Folder Nightmare? Escape (and Never Worry Again) with an Email Deliverability Audit


We send email campaigns to prompt recipients to take a specific action—to start using a new feature in our app, register for a webinar, or make a purchase from our online store. An email deliverability audit is an effective technical method to increase the open rate.

How to Set Up a Cold Email Campaign


Do you want to plunge into cold email marketing but aren’t sure how to start? When it comes to cold email, the first campaign is the hardest. You need to figure out the best cold email software to use, create targeted prospect lists, write compelling email copy, and more.

The 5 Most Important KPIs For Your Email Campaign

Opt Intelligence

There are a lot of numbers thrown around regarding email marketing metrics and email campaign KPIs. Here are the five most important email marketing campaign KPIs, and what they are telling you about your email list. That is where Email Growth Rate comes in.

A Complete Guide To Improving Email Deliverability

Lake B2B

16% of all the emails you send will end up in the spam folder. And such a missed opportunity is the last thing you want, especially in an uber-competitive email marketing landscape. Now the success of your email campaign […]. Email Marketing

How B2B Data Quality Impacts Email Deliverability


How B2B Data Quality Impacts Email Deliverability? Email marketing is critical to driving new lead generation and revenue growth. The lack of high-quality contact data can adversely impact email marketing campaigns. Smart marketers ignore these emails.

9 Things That Can Hurt Your Email Deliverability


This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general.

Intelligent Email Deliverability Monitoring


Email advertisements use the word in everything from selling “smart” deliverability to dynamic content and list optimization. Founded in 2003, eDataSource was launched with the idea of providing in-depth insights into the world’s email marketing programs. Fast-forward to the year 2011 when eDataSource pioneered the use of the world’s first and only Consumer Network for inbox placement and email engagement monitoring. An In-Depth Look at eDataSource’s IntelliSeeds®. “AI”

Email Deliverability Testing – Why, When and How to Test


Every marketer will tell you that testing is one of the most important aspects of a successful email program. The problem is that there is never enough time to run every test, and more often than not, most marketers don’t make the time to measure the success of the email. However, deliverability testing should always be part of every email marketer’s toolkit. Want to learn more about email deliverability testing?

Best Practices for Direct Email Campaigns


Direct Email Campaign Best Practices. When you run direct email campaigns, you want to do it in a way that maintains or improves your online reputation and avoids being blacklisted or marked as a spam. Making sure the email addresses you get are clean and deliverable with Versium’s Validate service is the first essential step to reaching people’s inboxes. What you do with that email afterwards is just as, if not more, important.

What Is Domain Warming, and How Does It Affect Email Deliverability?

SmartBug Media

Email marketing is one of the most effective strategies for engaging and retaining customers by providing valuable, actionable content. However, you don’t just wake up one day with a plan and start sending out emails. It increases email deliverability.

Part 3. Eloqua email deliverability factors that you control

Eloqua Tips and Tricks

Eloqua email deliverability factors that you control. This is part 3 of my Eloqua email deliverability series. What is the object of Eloqua email deliverability? Some of them drastically affect Eloqua email deliverability, while others are less relevant.

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Part 1: What is the objective of Eloqua email deliverability?

Eloqua Tips and Tricks

Part 1: What is the objective of Eloqua email deliverability? Despite the progress of technology and all the advancements in digital marketing, email remains one of the core channels in a marketer’s arsenal. What is the best way to improve Eloqua email deliverability?

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The Best Time to Send Your Email Campaign


Learn about how you can optimize your email send times to increase yout open rates, recipient engagement, and overall email deliverability. The post The Best Time to Send Your Email Campaign appeared first on SendGrid. Best Practices

Best Practices for Direct Email Campaigns


The post Best Practices for Direct Email Campaigns appeared first on Versium Analytics Inc. Blog best practices deliverability Email validation

Deliverability Inspo: When Email Goes Irish


Welcome to the first in a series of bite-sized pieces of deliverability inspiration from around the globe. First up: the luck o’ the email reach. For St Patrick’s Day, email goes Irish, just like the rest of us. Retailers took advantage of the opportunity to send email promotions this past weekend, hoping to keep revenue green, while saving customers some green ($) as well. Avoid purchasing, sharing, or renting email lists.

The Difference Between Deliverability and Delivery Rate


“How’s our deliverability doing? Oh, it’s really strong—we’ve seen a delivery rate of 98% for the last few email campaigns, with only a small handful of bounces.” If you ever heard someone say this sentence, you’ve witnessed someone fall for the most common misconception about deliverability. Deliverability is not the same as delivery rate. The biggest mix-up we see when we talk to customers is that deliverability is discussed in terms of delivery rate.

Email Deliverability FAQ


Why am I not receiving email that I am sending to myself? Why are people within our company not receiving the email? It is not uncommon for email you send to yourself from ContentMX to be blocked by email filters. This happens when you are sending an email FROM your company domain TO email addresses within that same domain. Many email protection systems see this as an attempt to spoof your email (pretending to be you) and will block the email.

What Are Your Metrics Saying About Your Email Campaigns?


Email campaigns are a great way to reach your audience, whether it’s through monthly promotional messages or automated nurturing programs. Keep in mind, it’s important to set benchmarks for individual types of campaigns, rather than bunching all message reporting together. The following are a few examples of what a change in numbers might be saying about your email campaign and suggested fixes for the problem. Decreasing Open Rates : Deliverability issues.

4 Tips to Deliver Impactful Email Campaigns That Are Truly Data-driven


Email Marketing is one of the most cost-efficient forms of marketing. But, email marketing has never been easy, right? You churn out potential customers’ email addresses with data sourced from the internet and from cheap, unreliable contact lists bought from various platforms.

3 Email Deliverability Mistakes You’re Making Right Now

DiscoverOrg Sales

We guess that if you spend any significant effort on email marketing, then you’ve seen these recent trends in the last 12-18 months: plummeting open rates, dwindling click rates, and skyrocketing bounce rates. One glance at your inbox – personal or work – probably confirms what you secretly don’t want to admit: Email marketing is dead. But the truth is that 72% of Americans still prefer email as their primary channel of communication with businesses.

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Or the campaign could be suffering from a myriad of issues relating to design, copy structure, and deliverability.

5+ Email Sequence Examples, Benefits, Types & Tips on How to Create Them?


via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

How to Improve Your Email Deliverability When Nothing is Going Your Way


High deliverability does not happen by chance. The good news is that you can navigate the majority of deliverability levers on your own. One of the prime factors for emails landing into spam and then to the blocked list is a lack of personalization when executing a bulk email campaign.

Holiday Email Planning: 4 Reasons to Start Now (and Breathe Easy)


So here’s your friendly reminder that it’s time to start thinking about your holiday email planning. When do marketing teams start holiday email planning? If you hadn’t given much thought to your year-end email strategy before today, you aren’t alone.

Plan 93

12 Types of Email Campaigns You Should Be Automating


Unfortunately, with so many other messages and media competing for consumers’ attention, it’s no wonder that average email open rates are hovering around 25% and click-through rates are just above 4%, as reported by Smart Insights. Here are 12 types of email campaigns you should be automating to get more attention and engagement from your subscribers. 12 types of email campaigns you should be automating. Welcome emails. 3.Thank you email.

Outbound Email Marketing Strategy: Four “Must-Do’s” to Ensure Deliverability


These best practices are important to any and all organizations utilizing outbound email marketing for lead generation. Over the years, marketers have amassed a plethora of knowledge surrounding email deliverability. Your email marketing strategy cannot afford to ignore the laws, guidelines and best practices surrounding this topic. An SPF (Sender Policy Framework) essentially protects the email recipients’ inbox from sender forgery.

What is an Email Sequence?


via GIPHY The value you add to your email list and profits you generate from there depends a lot on the timings of your emails. In this blog we will talk about different times in the journey of a customer when you can should send an email (a.k.a And you just wasted your email.

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Email Deliverability and Email Sender Reputation Score: What Marketers Need To Know


If an email is sent and no one receives it, do its contents even matter? Email deliverability remains a mystery to many marketers. Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks.

Top 10 Best Email Deliverability Software Systems for 2021


Ever wonder how your emails got to the inbox? It is a known fact that email marketing has become the most effective form of marketing. But what if you don’t know how to improve your email deliverability rates? What are Email Marketing Software Systems?