Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing?

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CAN-SPAM Deliverability Phishing Domain 109

Martech

FEBRUARY 4, 2022

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. That is why the team at MarTech have created this Email Marketing Periodic Table that tells you everything to know about sending emails that your customers want to receive and that inboxes won’t block.

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Deliverability Work Management Marketing Management Marketing AI 111

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This can be executed as a “welcome” email.

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Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

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Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Why Should You Conduct an Email Audit?

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Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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JangoMail

JANUARY 22, 2021

What is DMARC DMARC is an email authentication, policy and reporting protocol. It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. What does DMARC do?

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ConvertKit

DECEMBER 20, 2021

Unfortunately, an email list and an ESP mean you’re a prime target for spammers seeking lists, data, and, above all else, subscribers who trust your domain. In this episode, Alyssa and Melissa discuss the top three steps for stopping spam, hacks, and phishing. Deliverability Defined 0106: Authentication (SPF, DKIM, DMARC).

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eDataSource

JULY 30, 2019

If you’re new to the wonderful world of email marketing and deliverability, or even if you’re a seasoned pro, you’re probably overwhelmed by the alphabet soup of acronyms, jargon and abbreviations our trade uses. Before you know it, you’ll be speaking like an Email Pro. This week, we’ll cover A through D. DEFINITION.

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Litmus

FEBRUARY 15, 2021

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aid deliverability, too. Sounds good, huh? What is BIMI? Source: Yahoo!

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ConvertKit

JULY 7, 2020

Try ConvertKit's deliverability in action. In episode 6 of the Deliverability Defined podcast, my co-host Melissa Lambert and I dive deep into email authentication, and what you need to know to be sure your emails pass SPF, DKIM, and DMARC. This prevents spam and phishing and makes email more secure.

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DealSignal

FEBRUARY 22, 2024

The introduction of these new policies carries the potential to fundamentally alter your strategies for customer outreach, significantly impacting the visibility of your emails and advertisements. Table of Contents [Open] [Close] Overview of Google and Yahoo Spam Ban Google’s Enhanced Email Guidelines Who will this affect?

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Outreach Ideal Customer Profiles Google CAN-SPAM 52

Litmus

JULY 15, 2022

If you’re like the nearly 60% of email marketing pros who responded to our 2021 State of Email survey, you invest more than two weeks into your email production cycles. But did you know 16% of all emails never make it into the inbox ? Recipients mark your email as spam instead of unsubscribing.

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Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

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Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. EmailMarketing spam trigger words are an email deliverability myth. EmailMarketing spam trigger words are an email deliverability myth.

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eDataSource

AUGUST 7, 2019

Here we are again, continuing our swim through the alphabet soup of deliverability acronyms, jargon, abbreviations and initialisms. This week we’re diving into E through P with 22 more definitions that will have you speaking like an Email Pro in no time. Email Change of Address - a service that tracks and updates email address changes.

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Litmus

NOVEMBER 17, 2021

There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What you’ll learn in this article: The difference between delivery and deliverability. 5 tips for improving deliverability. What’s the difference between delivery and deliverability? Authentication.

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Litmus

OCTOBER 1, 2021

You work hard to craft the right message and perfect design for your email campaigns. But those hours and hours spent optimizing your copy and troubleshooting tricky rendering issues are wasted if those emails don’t make it to the inbox. Understanding what causes an email to land in the junk folder can be difficult.

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DotDigital

AUGUST 17, 2021

One of the most common questions we get asked is why is my email in the spam folder. First, let’s look at the number of emails going around – while exact figures vary, it’s easy to say that this is going to number somewhere in the billions, if not more. If each of those active users sent an email on any given day, that’s 1.5

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ANNUITAS

MARCH 19, 2020

There is immense value in using your business analysts to go beyond merely reporting on results and ask them to use their domain experience with the company’s data to put together insights on how marketing interacts with customers to drive ROI – and where you can pivot to drive ‘more’ ROI. Re-Examine Email Deliverability.

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Litmus

MARCH 6, 2019

Email marketers are on a constant search for a silver bullet—the one trick that gives them better visibility in front of subscribers and gets their message opened. Not only will this help your visibility, but BIMI is designed to prevent fraudulent emails and aide deliverability, too. Successful Email Marketing is Built on Trust.

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Email Marketing Deliverability Paid Search Agency Phishing 79

Optinmonster

APRIL 11, 2024

Do you want to improve your email deliverability rates so that more of your subscribers will receive your email marketing campaigns ? of marketing emails never make it to the recipients’ inboxes. That number comes from their testing of 15 of the top email marketing platforms. What Is Email Deliverability?

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Deliverability CAN-SPAM Work Management Domain 104

eDataSource

OCTOBER 2, 2019

This September we welcomed some of the greatest minds in email to the beautiful Rocky Mountains for our “Destination: Denver” email summit. Our CEO, GB Heidarsson kicked off the day with a presentation covering the past year of industry upheaval and the future of email optimization. BILLION dollars?

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eDataSource

MARCH 12, 2019

But how much are you investing in protecting your brand from criminals and spammers who are targeting your customers with fake and malicious emails that appear to come from your brand? The good news is that it doesn’t cost a lot to protect your brand from the negative effects of email spoofs and phishing scams.

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JangoMail

DECEMBER 16, 2021

Email Deliverability 101: SPF Records. An SPF record is vital to email sending. It is part of a multi-pronged approach by companies to set up sender authentication for their brand’s domain(s). Sender authentication means securing the domains you use to send emails by setting up proper and valid DNS records.

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eDataSource

MARCH 20, 2019

Email is still the top producing digital revenue channel. It’s also the primary attack vector criminals and spammers use to target your audience with malicious and fake emails claiming to be from your brand. When users engage with these emails, not only are they harmed, but your brand’s reputation is harmed as well.

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Goolara

MARCH 11, 2020

Of course, we’d all rather have no unsubscribes from our painstakingly crafted newsletters and promotional mailings, but you can’t please everyone, and having a recipient unsubscribe is vastly superior to having them mark your email as spam. Gmail wasn’t even the first email client to offer an automatic unsubscribe link.

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Ideal Customer Profiles Domain Phishing Deliverability 71

Hubspot

MAY 20, 2020

Have you ever really explored the depths of marketing emails you receive? However, by exploring the details of email marketing messages, I've been able to find spoofed or phishing emails. Take this marketing email I received, for example. DKIM signatures verify the email sender is legitimate.

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Adobe Experience Cloud Blog

OCTOBER 4, 2008

As a follow-up to my post about the importance of reputation in email marketing , I interviewed Spencer Kollas, director of delivery services at StrongMail , about the latest technology solutions to manage reputation and optimize deliverability. Where do most marketing automation and CRM solutions fail when it comes to deliverability?

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Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

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Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 29, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

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Domain Phishing CAN-SPAM Paid Search Agency 52

Belkins

NOVEMBER 28, 2019

Visibility is a constant priority for email marketers, especially for email marketers who specialize in sending B2B emails. Businesses send around 300,000,000 emails each day , so it’s important to distinguish yourself from your competition and put yourself in front of your recipients before other companies do.

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Domain Phishing CAN-SPAM Paid Search Agency 52

Litmus

JUNE 12, 2023

Planning, creating, and testing an email is a huge undertaking, and getting it to your subscribers’ inboxes is the final push until it’s out of your hands. Every email is an opportunity to connect with your audience and positively impact your company—but only if it makes it to their inbox. What is email deliverability?

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SendX

SEPTEMBER 10, 2018

But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? He in fact quoted for every $1 they spend on the email they end up making $38. What is Email Deliverability?

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Delivra

SEPTEMBER 21, 2021

This article covers some common misconceptions that people have about deliverability and explains how to avoid them. . We know that protecting and improving your deliverability can feel overwhelming, especially with the constantly evolving technologies that surround email in general. Sending marketing mail from a free domain.

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Martech

MARCH 4, 2024

New Google and Yahoo rules governing sending email will lead to an arms race pitting email providers against spammers. Conscientious emailers, caught in the crossfire, will be collateral damage. Authentication of outgoing emails, limiting user-reported spam rates and providing simple unsubscribe are the focus of the new rules.

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ClickDimensions

JUNE 11, 2020

Within your email marketing stats, you may occasionally see a bounce that has been recorded for an email you sent, and the reason for the bounce refers to a blacklist. Bounces are a normal part of sending email and so are blacklists, but that doesn’t mean they shouldn’t be a cause for concern. Happy Marketing!

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