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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

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Crafting Great Social Media Videos That Get Views

Convince & Convert

However, sometimes the view counter isn’t ticking up as expected, and that awesome video you made is ultimately unhelpful in bringing your brand closer to your audience. Doing your research to find the best keywords to maximize your videos’ chances of getting watched is, well, key ( pun definitely intended ).

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ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024

Martech

I also liked the option to view images of the technology stack on the right side of the page. The post ChatGPT vs. Gemini vs. Perplexity: The definitive AI chatbot battle of 2024 appeared first on MarTech. By contrast, Gemini returned the same result each time. Perplexity stood out for me because it cited the sources.

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Facebook’s widely viewed content: Monday’s Daily Brief

Martech

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. Quote of the day.

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The Definitive Guide to Talent Mapping

Zoominfo

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? Identify Staffing Objectives for the Future First, you must align with your leadership team to get a feel for the broader company vision.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Each of these data types can be useful on their own, but market intelligence involves combining them to create a 360-degree view of your market. Neither source is superior to the other – they work in tandem to create a multi-dimensional view of your market and customers. Is Market Intelligence The Same Thing As Market Research?

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The Definitive Guide to Talent Mapping for Recruiters

Zoominfo

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? Now that you have an overall view of future staffing needs, identify high-potential staff who align with your company’s strategic priorities.