Litmus

APRIL 15, 2021

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Maybe you’re using a pre-tested template, but you’ve changed things up since the last send. Perhaps you know how vital it is to test every email before you send, but your boss or other stakeholders think otherwise.

CAN-SPAM 107

CAN-SPAM Template Mobile Marketing Deliverability 107

TrustRadius Marketing

MARCH 28, 2022

You need to use the web content accessibility guidelines (WCAG) when you test to see if your site meets accessibility standards. When you are developing and testing your site to be accessible, you should consider the level of conformance you want to achieve. How Do You Test For Web Accessibility? Currently, WCAG 2.0 and WCAG 2.1

Budget Programs 98

Budget Programs Enterprise Management Work Management Validation 98

Optinmonster

MAY 18, 2022

In this definitive guide, we’ll show you how to start growing your business with geotargeting in WordPress. If you’re testing out new products or marketing strategies, you can hide those campaigns from your competitors with geo IP targeting. Table of Contents. What is Geotargeting? How Does Geotargeting Work?

eCommerce 81

eCommerce Terms and Conditions Paid Search Agency User-Generated Content 81

KoMarketing Associates

OCTOBER 23, 2018

And if you’ve been focusing on A/B split-testing as the way to get there, you’ve already done something smart: A/B split-testing is widely named as the most effective way to improve conversion rates. That tends to make most people play it safe, and stick to more vanilla tests. Get picky about what you test. Really picky.

Budget Programs 165

Budget Programs Landing Pages Statistics Conversion Rate 165

Convert

NOVEMBER 16, 2020

A Quick Guide to Statistics and A/B Testing: The Terms You Need To Know. It is nearly impossible to conduct a reasonable A/B testing experiment without having a grip on statistics. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Convert

OCTOBER 4, 2023

At its heart, experimentation is the practice of exploring, testing and iterating ideas and processes in pursuit of better outcomes. The new way is not to just optimize or A/B test, but instead to continuously explore new ground using the very spontaneous and instinctual instrument of experimentation.

Budget Programs 59

Budget Programs Lead Ranking Paid Search Agency Marketing Proposals 59

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

Running A/B/n experiments (aka “Split Tests”) to improve your search engine rankings has been in the SEO toolkit for longer than many would think. Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. Risks of running unnecessary SEO split-tests.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Sprout Social

APRIL 9, 2020

But why assume when you can take the guesswork out of it with creative testing? . Creative testing is a way to assess which images and copy combinations support your goals best. At Sprout, the test and learn approach is tried and true. Testing requires transparency between marketing and creative teams.

Social Media 137

Social Media Creativity Webinar Metrics Media 137

Litmus

OCTOBER 23, 2020

So, I decided there was only one way to settle this debate: to test it. Let’s dive into what our testing showed us. Our testing ground. This was our testing ground. But this was a flawed test. Here, we weren’t just testing the format but also the messaging. Yes, Litmus sends plain text emails! Non-customer.

Click Rate 91

Click Rate Webinar Metrics Segmentation Email Campaigns 91

Convert

OCTOBER 27, 2020

Take the A/B testing tool Optimizely, a high-priced player in the experimentation world — can you replace it with another SaaS diamond that will fit better into your marketing strategy and budget? Optimizely is the granddaddy of A/B testing. Is this tool supporting the optimization of our testing program? Who is Optimizely?

A/B testing 101

A/B testing Optimization Enterprise Management Budget Programs 101

Marketing Insider Group

APRIL 5, 2023

But the following generic definition of authenticity at least gives us a start. What’s missing from this definition are ideas of trustworthiness and humanity. Take, for example, “my definition” of authenticity, which isn’t mine at all. What is Authenticity? Copyright Office. But does it make a difference?

Marketing AI 339

Marketing AI Lead Ranking Lead Scoring Copyright 339

Hubspot

FEBRUARY 27, 2020

To some marketers, A/B tests are a no-brainer. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there's an unlikely superhero to point to when we're talking about the upgrades to a regular A/B test — machine learning. A/B testing.

Work Management 90

Work Management Marketing Management Social Media Hubspot 90

Convince & Convert

NOVEMBER 21, 2014

Guy, for example, explains his re-share test: “You should post stuff that you believe your followers will find so compelling that they will share it to their followers.” ” And if this piece of content doesn’t pass the test as something you yourself would re-share, then don’t post it.

Skype 153

Skype Content Social Media Amazon 153

Convince & Convert

JANUARY 20, 2015

Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. We’ve pulled together five ways you can start testing effectiveness of Instagram content. Time of Day Testing. Time of day testing is really a two-part process.

Ad Frequency 149

Ad Frequency Social Media Tagging Communities 149

Anyword

AUGUST 20, 2020

We’re constantly running tests to see what works and what doesn’t. . My mind has definitely been changed in the last year. For this test, we specifically wanted to see whether we were good at predicting performance. We chose 30 articles, ranging from sports, to cooking to politics, and ran A/B tests on those.

CPC 52

CPC Cost Per Click CTR Training 52

ViewPoint

NOVEMBER 8, 2017

Here is a check list to help you see how you’re doing: DEFINE A LEAD: Does every department in your company share a common definition of a lead? Brian Carroll, founder and CEO of markempa has spoken and written about universal lead definition (ULD) for years. TARGET, SEGMENT AND TEST: How often does your team analyze lists?

Lead Generation 378

Lead Generation Work Management Sales Qualified Leads Marketing Management 378

Marketing Insider Group

FEBRUARY 12, 2024

Security Last but definitely not least, security is paramount. Test Your Mobile Responsiveness: With a significant portion of web traffic coming from mobile devices, your site needs to be mobile-friendly. Test it on various devices and screen sizes to ensure it’s responsive and easy to navigate.

Marketing Websites 228

Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 228

SWZD

DECEMBER 4, 2019

With this definitive guide, you can find strategies to minimize risk and optimize ABM – even in the testing / learning phase – and find ways to pick the right execution model, functionalities and partner(s) to make ABM work for you.

Account Based Marketing 48

Account Based Marketing ABM Resources Optimization 48

Convert

DECEMBER 9, 2022

What inspired you to get into testing & optimization? Many online resources can help people learn more about testing and optimization, including books, articles, and tutorials. Best book for aspiring A/B testers: “A/B Testing: The Most Powerful Way to Turn Clicks Into Customers” by Dan Siroker and Pete Koomen.

Marketing AI 52

Marketing AI Multivariate analysis Budget Programs Conversion Rate 52

Convert

SEPTEMBER 23, 2022

Because optimization isn’t just about testing–it’s about research, analysis, reporting, psychology, people skills, presentation skills, project management, mathematics, a willingness to learn, UX practices, design practices, copywriting, technical understanding, and so much more. What inspired you to get into testing & optimization?

Copywriting 52

Copywriting Work Management Eye-Tracking Analysis 52

Convert

SEPTEMBER 23, 2022

Because optimization isn’t just about testing–it’s about research, analysis, reporting, psychology, people skills, presentation skills, project management, mathematics, a willingness to learn, UX practices, design practices, copywriting, technical understanding, and so much more. What inspired you to get into testing & optimization?

Copywriting 52

Copywriting Work Management Eye-Tracking Analysis 52

Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Convert

JUNE 24, 2022

“You must run a test for at least two weeks”, for example, or “you should only run one test at a time on the same page” In this article, Koalatative Co-Founder Ryan Thomas challenges people to think about when and why it makes sense to discard those best practices. Interview with Ryan Thomas.

Startups 52

Startups Rules Course Case Studies 52

B2B Marketing Insights - WE

JULY 31, 2018

These next steps are: discovery, site architecture / journey, web style guide, content, site design, site development, QA and testing & deployment. QA & Testing. In our web design process, QA and testing is the prelaunch run-through of your website. These segments inform future decisions and help define the “next steps.”

Design 66

Design Process Paid Search Agency Budget Programs 66

Convert

MARCH 28, 2022

Is your A/B test taking too long to hit 95% statistical significance? For your A/B test to give you the real answers you’re looking for, you’re going to need to flex some stats muscles. If in your test, B beat A and the result showed a weak stat sig, rerunning the test may show a different result.

Statistics 52

Statistics A/B testing Sample Stats 52

Convert

APRIL 28, 2021

To find out if the new element works, you could A/B test each product or website individually… That should give you some ideas, but what if you wanted to mathematically determine the overall macro-effect of the new theme or layout? So how does this apply to testing a layout or theme change?

Analysis 59

Analysis Allocation Sample Marketing Websites 59

FunnelEnvy

JANUARY 16, 2020

. – Ensuring that you are generating long-term and meaningful business impact from experimentation requires more than just the ability to build and start tests. It takes a long time to get results. Testing platforms have greatly increased access for anyone to start experiments. KPIs That Matter.

B2B Marketing 52

B2B Marketing Terms and Conditions B2B Work Management 52

Convince & Convert

NOVEMBER 21, 2014

Guy, for example, explains his reshare test: “You should post stuff that you believe your followers will find so compelling that they will share it to their followers.” ” And if this piece of content doesn’t pass the test as something you yourself would reshare, then don’t post it.

Skype 106

Skype Content Social Media Amazon 106

Webbiquity

JANUARY 18, 2024

Image credit: Anna Shvets on Pexels Using the company name as the sender is one of the tactics you should definitely delete from your email marketing. Refine Through Testing Again, in case of failure, don’t lose hope or enthusiasm, but fail better the next time until you succeed.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

JUNE 13, 2023

The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. The Modern Definition of Cost Per Lead Cost per lead either refers to a marketing metric for evaluating the success of inbound campaigns or a pricing model for paid outbound campaigns.

Cost per Lead 238

Cost per Lead Paid Content Lead Ranking Cost Per Thousand 238

Buzz Marketing for Technology

APRIL 10, 2013

Posted in eCommerce Optimization Testing. On the face of it, the idea of a rigorously testing and optimizing your ecommerce web site seems like a no-brainer. Who wouldn’t want definitive answers to such questions? The notion of actually testing ingrained practices is a bit scary. Who wants to have their worldview changed?

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

EMagine B2B Blog

APRIL 17, 2019

Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. We’ll start with how the genetic testing industry began, talk about why it’s booming, and look at the benefits and risks. The Evolution of DTC Genetic Testing Kits. The DTC Genetic Testing Market is Growing.

Cost 67

Cost Press Advertising Agencies Positioning 67

Webbiquity

JUNE 30, 2022

Test all of your website’s components. It’s vital to test all of the components on your website to ensure they are all functioning correctly, using multiple devices (iOS, Android, desktop) and browsers (particularly the big four: Chrome, Edge, Safari, and Firefox). Getting the design right is only half the battle.

Marketing Websites 294

Marketing Websites Ad Building Lock-In Case Study 294

Buffer

NOVEMBER 1, 2018

When IGTV came out, we knew we had to test it. They have already been testing many ways to showcase IGTV videos within the Instagram app and will likely find a way to smoothly encourage more people to be on IGTV. Definitely think it’s a user flow issue. So if you want to ride on their wave of growth, now is the time.

Small Business Marketing 103

Small Business Marketing Verticals Business Social Media 103

Moz

MAY 11, 2020

You just passed the Blank Sheet of Paper Test for page titles because your title was descriptive. The Blank Sheet of Paper Test (BSoPT) is an idea Ian Lurie has talked about a lot over the years, and recently on his new website. The Blank Sheet of Paper Test is about clarity without context. If so, then congratulations!

Paper 64

Paper Ad Frequency Optimization Process 64

Convert

MARCH 22, 2022

Hard truth: Outsourcing your A/B testing does not guarantee growth. On the flip side, there’s a smarter and much more productive way to collaborate with your A/B testing agency. In this article, we’ll show you that secret sauce — a clear step-by-step blueprint to collaborate and partner with the best CRO or A/B testing agencies.

Ad Agencies 52

Ad Agencies Work Management Ideal Customer Profiles Budget Programs 52