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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

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When CDPs Fail: Insights from the CDP Institute Survey

Customer Experience Matrix

We released a new member survey last week at the CDP Institute. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data. You can (and should) download the full report , so I won’t go through all the details.

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Ultimate Guide to Email Segmentation [Definition, Benefits and Best Practices]

SendX

Age and Gender It would be difficult to know the gender and age of your target audience and that’s why you will need to conduct surveys with fields that require one to fill in their gender and age. I talked about how to conduct surveys in a way that attracts people to provide meaningful information. You need to identify them as well.

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings. If you are struggling to find data to support your PR initiatives, conduct a quick online survey of your customers, prospects, and website visitors. But, they don’t have data to back this.

PR 188
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Market Intelligence Data: The Definitive Guide

Zoominfo

Market research refers to the act of collecting and analyzing data to solve specific problems or business objectives, like conducting a survey to gauge customer perception of a specific product. These two terms are often used interchangeably, but there are key differences between them.

Planning 130
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[Research Round-Up] LinkedIn/Ipsos Survey Examines the State of B2B Marketing

B2B Marketing Directions

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals

SendX

Lifetime Validity 7) Explara Membership Management Cloud - Explara is an advanced membership management platform to Manage Members, Membership Subscription, Renewal, Event Registration, Event Payment Processing, Survey Software, and Marketing Tools to grow membership and events. Deal - 30% off on Annual pricing plans for Membership Cloud ?