Zoominfo

OCTOBER 20, 2021

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? In your research, you discover one company has a dedicated brand manager, a role you can potentially work into your own marketing department.

Zoominfo 100

Zoominfo Paid Search Agency Class Planning 100

Heinz Marketing

JANUARY 26, 2023

While there’s definitely overlap, I’d argue category leadership takes it one step further. Some try to carve a niche in their category and one of the best ways to generate interesting and relevant content is by regularly doing industry research. How does industry research fuel category leadership? How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. Final Thoughts Regarding Research Tools for Sales Reps.

B2B Sales 233

B2B Sales Research Paid Search Agency Tools 233

Zoominfo

SEPTEMBER 5, 2018

In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). External data is readily-available information a business can gather through research. Is market intelligence the same thing as market research?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

BuzzSumo

JULY 29, 2020

Whether you’re looking to improve your YouTube engagement or get started, keyword research is vital. Why Bother with YouTube Keyword Research? It’s smart to run keyword research before producing your videos so you can use terms and phrases to guide your topics. Start Your Keyword Research with YouTube’s Autocomplete.

Youtube 129

Youtube Keywords Research Effectiveness 129

KoMarketing Associates

MARCH 18, 2020

As more marketers look for ways to resonate with their target audience, new research shows that they are putting more effort into influencer marketing as a tactic. Although influencer marketing may seem like a new trend, previous research shows that marketers have been deploying this tactic for months.

Marketing Report 157

Marketing Report Effectiveness Advertising Benchmark Statistics 157

Martech

DECEMBER 6, 2021

And brands that are doing precisely that this holiday season are arming their teams with the most accurate, real-time consumer research possible. Let’s see how that looks and ways your brand can still take advantage of opportunities that consumer research has to offer this holiday season. The state of holiday gifting.

Differentiation 107

Differentiation Research Brand Identity Branding 107

SEMrush

MAY 27, 2020

This step-by-step ecommerce SEO guide breaks down everything you need to know for ecommerce websites, with tips and strategies on keyword research content, backlinks, technical SEO, link building, local SEO, and more to help you optimize your site effectively.

eCommerce 145

eCommerce SEO Link Building Keywords 145

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. But once this list of keyword research is developed, an important facet of SEO is to prioritize this list based on where these keywords resonate in the buyer journey.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Heinz Marketing

OCTOBER 14, 2021

Our research aimed to explore the importance and need for investing in a comprehensive sales readiness strategy to drive a continuous state of excellence within revenue organizations. Click here to access the full research report. The post New Research: The New Sales Enablement Standard appeared first on Heinz Marketing.

Research 111

Research Ideal Customer Profiles Training B2B Sales 111

Alejandro Rioja

JANUARY 25, 2024

Whether you’re a content creator, researcher, journalist, or just a curious individual, sometimes you stumble upon a video that piques your interest. Videos are a common medium of communication, entertainment, and information sharing. It could be a captivating scene from a movie, a hilarious meme, or thought-provoking content.

Video Marketing 52

Video Marketing Advertising Mediums Research Content 52

Rev

MARCH 8, 2023

The post B2B revenue generation: Definition, examples and 7 strategies to increase profits appeared first on Rev. This information lets you identify and target high-value leads and close deals faster. Want to see how Rev can improve your revenue generation plan? Contact us and request your free ICP audit !

Ideal Customer Profiles 78

Ideal Customer Profiles Sales Management Examples Generation 78

Adobe Experience Cloud Blog

MARCH 22, 2017

Author: Ellen Gomes If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. Learn how to reap the benefits of account-based marketing by downloading The Definitive Guide to Account-Based Marketing. Download today!

Account Based Marketing 128

Account Based Marketing Work Management Planning Marketing Management 128

Unbound B2B

FEBRUARY 6, 2023

If you find certain companies that are a good fit for your product, you can easily research to find other lookalike companies. Research Each Target Account To run highly-target campaigns, you need to understand your target accounts on an individual basis. It displays contact information of the company’s profile too.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management ABM 52

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. With Survicate's complete survey toolkit, you can survey your website visitors, gather insights with your email campaigns, and research your mobile app users.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. With Survicate's complete survey toolkit, you can survey your website visitors, gather insights with your email campaigns, and research your mobile app users.

Enterprise Management 255

Enterprise Management Marketing Automation Services Work Management Marketing Management 255

SendX

NOVEMBER 20, 2018

Ellen Davis, was the senior VP of research & strategic initiatives for the National Retail Federation (NRF) when he coined the term Cyber Monday in 2005. With Survicate's complete survey toolkit, you can survey your website visitors, gather insights with your email campaigns, and research your mobile app users.

Enterprise Management 150

Enterprise Management Marketing Automation Services Work Management Marketing Management 150

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) Unfortunately, the survey report doesn't include a definition of "Lead Generation" or "Demand Generation."

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Heinz Marketing

JUNE 8, 2022

While picking the right tech stack is an exercise in evolution, one thing has remained constant throughout time: Primary research is the best way to understand your customers. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research. I have some ways we do primary research to share.

Research 92

Research B2B Marketing Tips B2B 92

Televerde

APRIL 18, 2022

Outsourcing sales can include a wide variety of tasks including market research, taking inbound calls, lead generation, and even cold calling. Research has shown that salespeople only spend about one-third of their time with sales. The post The Definitive Guide to B2B Sales Outsourcing appeared first on Televerde.

B2B Sales 52

B2B Sales Advertising Agencies B2B Paid Search Agency 52

BuzzSumo

JUNE 2, 2019

In this post we look at: The definition of evergreen content. Research or statistical reference posts. Kevan suggests these key elements: Be the definitive source. Our research consistently finds that authoritative, long-form content gains more links. It is a key part of any content strategy. What Is Evergreen Content?

Research 109

Research Allocation Content Domain 109

Heinz Marketing

NOVEMBER 9, 2021

Our research shows that businesses using Conversational Marketing create better digital customer experiences and achieve their pipeline goals. Click here to access the full research report. The post New Research: Drift – 2021 State of Conversational Marketing appeared first on Heinz Marketing. 2021 Key Findings.

Marketing AI 97

Marketing AI Research Conversion Marketing Management 97

accelerate agency

JANUARY 20, 2022

That’s why we’ve put together this definitive on-page SEO checklist so that you can optimize your website step-by-step. Speak with our team Perform keyword research first Before you start updating your content and writing blog posts, you need to perform keyword research. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

That’s why we’ve put together this definitive on-page SEO checklist so that you can optimize your website step-by-step. Speak with our team Perform keyword research first Before you start updating your content and writing blog posts, you need to perform keyword research. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

accelerate agency

JANUARY 20, 2022

That’s why we’ve put together this definitive on-page SEO checklist so that you can optimize your website step-by-step. Perform keyword research first. Perform keyword research first. Before you start updating your content and writing blog posts, you need to perform keyword research. What is on-page SEO?

SEO 52

SEO Optimization Industry CMS SERP 52

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Either way, that deal is probably going nowhere.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Vision Edge Marketing

APRIL 9, 2024

” This definition emphasizes understanding and meeting current customer needs and also anticipating future requirements to ensure sustained business success. Often, however, they neglect to conduct more than cursory customer or market research and as a result often create products looking for a market.

Design 223

Design Terms and Conditions Work Management Customer Satisfaction 223

Hubspot

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. In fact, 16 to 24-year-olds already conduct product research more on social than search engines.

Paid Content 94

Paid Content Research Product Youtube 94

SmarkLabs

JUNE 12, 2023

A study by Forrester Research found that companies excelling at lead nurturing generate 50% more sales-ready leads at 33% lower cost. The post Mastering B2B Marketing Automation: A Definitive Guide to Skyrocketing Your Business Growth appeared first on SmarkLabs.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

ViewPoint

OCTOBER 8, 2013

One must also understand that today’s lower level contacts are doing the majority of the legwork of researching possible solutions because higher level decision makers don''t have time. Watch today''s PowerMinute to learn how to establish a meaningful lead definition that matches today’s buy cycle.

Lead Scoring 120

Lead Scoring Lead Ranking Leads Lead 120

Inbox Insight

JULY 28, 2020

Research is a big part of the technology buying process and our data sheds the light on IT decision making practices as well as the link between content consumption and intent to buy. We gather the best content from suppliers, brands and industry experts and combine that with our own unique research.

Enterprise Management 85

Enterprise Management Work Management Research Marketing Management 85

B2B Marketing Directions

NOVEMBER 7, 2020

billion on content marketing this year, according to new research commissioned by The Branded Content Project. First, Borrell used an expansive definition of "content marketing." This definition encompasses some marketing activities that many practitioners would not classify as "content marketing."

Spending 68

Spending Research Content Marketing Planning 68

Marketing Insider Group

APRIL 5, 2023

But the following generic definition of authenticity at least gives us a start. What’s missing from this definition are ideas of trustworthiness and humanity. Take, for example, “my definition” of authenticity, which isn’t mine at all. What is Authenticity? Copyright Office. But does it make a difference?

Marketing AI 341

Marketing AI Lead Ranking Lead Scoring Copyright 341

Zoominfo

MARCH 3, 2019

In the world of B2B sales, company research is a critical aspect of any successful rep’s daily duties. In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch , and ultimately, close deals. Top Research Tools for B2B Sales Reps 1.

B2B Sales 100

B2B Sales Research Paid Search Agency Tools 100