Customer Experience Matrix

SEPTEMBER 6, 2020

We released a new member survey last week at the CDP Institute. You can (and should) download the full report , so I won’t go through all the details. Martech Architectures are More Unified For years, our own and other surveys showed a frustratingly static 15%-20% of companies reporting access to unified customer data.

Customer Surveys 263

Customer Surveys Customer Satisfaction Privacy Paid Search Agency 263

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. Approximately 19% of marketers said that they will “definitely” use email signatures as an additional marketing channel in 2020.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

Martech

MAY 1, 2023

That is according to a new report from B2B marketing solution provider Anteriad. Only 16% of those surveyed saw a significant increase in this year’s marketing budget and 19% said their budget was being cut, according to the 2023 B2B Marketing Data Impact. Unfortunately, we are now definitely in “challenging economic times.”

ROI 115

ROI B2B Marketing Marketing Qualified Leads Lead Ranking 115

Hubspot

JULY 13, 2018

Here's a simple definition of market research that encompasses all the possible goals of this practice, in fewer than 100 words: Market Research Definition. Surveys are a form of quantitative research, and you can distribute them over the phone, via email, or through an online survey. Quantitative information.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

chiefmartech

FEBRUARY 27, 2024

First, a quick ask: please take this 5-minute survey on martech composability. According to the 2024 SaaS Management Index Report just released by Zylo, a leading SaaS management platform that manages over 30 million SaaS licenses for companies of all sizes, the average SaaS portfolio shrank from 291 apps to 269, just a hair under 8%.

Marketing Management 98

Marketing Management API Eye-Tracking Aggregators 98

Marketing Craftmanship

JANUARY 8, 2021

In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, “52% of CMOs say they cannot make a direct and obvious correlation between marketing efforts and company performance.”

Work Management 264

Work Management Marketing Management Lead Scoring Lead Ranking 264

EveryoneSocial

JANUARY 13, 2021

It’s just over 30 minutes long, but definitely save it for later to watch if you can’t right now. Achievers ) In a survey, 26% of employees would forego a fancy title and 65% would accept lower pay before dealing with a poor workplace environment. It’s okay if the answer is unclear or a definitive “no.” Achievers ) 35% of U.S.

Lead Scoring 63

Lead Scoring Lead Ranking Paid Search Agency Examples 63

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey. Image: ANA.

Marketing Budget 300

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 300

Account-Based Marketing Boosted with Company Data

JANUARY 29, 2019

A report from the Information Technology Services Marketing Association found that 84 % of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale.

Account Based Marketing 72

Account Based Marketing ABM Paid Search Agency Training 72

Seismic

MARCH 26, 2024

Before diving in, let’s make sure we’re using a common definition for the term blended learning. We can expand that definition even further to include other training activities, like offline tasks, practice opportunities, or role playing. A: Definitely mentorship and peer-to-peer learning. Meeting users where they are is key!

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Hubspot

JULY 6, 2018

Here, we’ll dive into the definitions of negative and positive feedback loops, and provide examples, so you can ensure your company is using constructive customer and employee feedback to cultivate higher customer retention, and a happier workplace. Feedback loop definition. The Definition of a Negative Feedback Loop.

Positioning 92

Positioning Customer Satisfaction Lead Ranking Lead Scoring 92

B2BMarketing.net

MARCH 12, 2024

With that in mind, we produce the annual B2B Marketing Trend Tracker survey. This survey asks both client-side and agency-side marketers how focused they are on a series of “trends” that we see dominate the marketing headlines. Who did we survey? How does the survey work? First things first. So, what’s on the up?

Paid Search Agency 94

Paid Search Agency Marketing AI Advertising Agencies Trends 94

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

Binary Demand

MARCH 26, 2024

In this article Overview Definition Buyer intent & content format Importance Intent-based marketing tips Benefits Conclusion [ps2id id=’definition’ target=”/]What is Intent-based Marketing, and How Does it Work? Let’s define intent-based marketing initially with its workings.

Intent 52

Intent Intent Data Paid Search Agency Webinar Metrics 52

Zoominfo

MARCH 27, 2019

Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. In fact, a staggering 72.3%

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Martech

FEBRUARY 20, 2024

At the same time, marketing organizations at major corporations have become less diverse, according to the ANA’s latest report on diversity in the advertising and marketing industry. Definitions: Diversity is the presence in an organization of people reflective of the society in which it exists and operates. diversity of the total U.S.

Business 93

Business Paid Search Agency Work Management Sample 93

Zoominfo

APRIL 30, 2021

Here’s what the data says: According to a recent ZoomInfo survey of approximately 600 sales and marketing professionals, 54% of respondents said their organization hosted virtual events, while 40% stopped hosting events completely after the pandemic began in 2020. But are virtual events actually worthwhile?

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

B2B Marketing Directions

AUGUST 13, 2023

Source: LinkedIn and Ipsos (This month's Research Round-Up discusses some of the significant findings from a recent global survey of B2B business and marketing leaders conducted by LinkedIn and Ipsos.) This spring, LinkedIn and Ipsos conducted a significant survey of B2B business and marketing leaders located around the world.

Customer Surveys 52

Customer Surveys Linkedin Research B2B Marketing 52

Martech

FEBRUARY 8, 2024

1, 2024, email giants like Google have enacted stricter requirements for email senders , including new rules for email authentication, spam reports and unsubscribe options. Please take our short survey so we can tell you the state of martech salaries and careers. How has it been for you?

Enterprise Management 94

Enterprise Management Sales Qualified Leads API Hubspot 94

Sword and the Script | B2B

AUGUST 15, 2023

A recent study by the Demand Gen Report conducted for the video platform Vidyard drives this point home. The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products.

Marketing Management 75

Marketing Management Vendors Studies Top of Funnel 75

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss.

Work Management 318

Work Management Buzz Marketing Management Marketing Report 318

Biznology

FEBRUARY 15, 2018

The five key metrics that were used to assess the value and weight of options used by survey responses regarding each promotional product component: reach, recall, resonance, reaction, and relativity. Gen Xers best recalled directional calls-to-action or statements with definitive instructions. Key highlights of the report findings.

Promotion 196

Promotion Product Merchandising Mobile Advertising 196

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Martech

DECEMBER 13, 2023

For everybody else, you’re kicking back, polishing up your year-end reports and wondering what the big deal is. Specifically, you have to become an expert at prompt definition, which shapes how you write prompts for engines like ChatGPT. I’ve seen and heard lots of talk about prompt definition and how you ask genAI to do what you want.

Enterprise Management 121

Enterprise Management Work Management Marketing Management SMB 121

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Content4Demand

JULY 7, 2021

According to the recently released 2021 B2B Buyers Survey Report from Demand Gen Report, here are a few of the top trends: Buying committees continue to become more prevalent, and committees are growing larger. Demand Gen Report’s latest survey confirms that the buying committee continues to expand.

Account Based Marketing 121

Account Based Marketing Peer-to-peer B2B Content 121

Liveintent

MAY 18, 2023

The report, titled “ The 2023 Retail Media Market Report: Unlocking Adoption, Mastering Best Practices, Overcoming Challenges & Driving Performance ,” surveyed more than 200 U.S. No respondents reported being unaware of them. Only 6% lean against investing, and 1% definitively oppose it.

Lead Scoring 62

Lead Scoring Lead Ranking Marketing Report Advertisements 62

Martech

APRIL 9, 2024

The CMA’s concerns have not yet been resolved and in a scathing report released in February, 2024, the Tech Lab said: “(T)he changes mandated by Privacy Sandbox will require substantial development and infrastructure investment costs for both buy and sell-side technology companies.

Privacy 108

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 108

Sword and the Script | B2B

AUGUST 31, 2021

Salesforce recently published its seventh annual State of Marketing report – based on a survey of 8,227 marketers around the world. Since the company wields a good bit of influence in marketing circles, I carved out some time to read – and write about – the report. The sense of greater appreciation is definitely a thing.

Marketing Attribution 86

Marketing Attribution Customer Surveys Sample Advertising Agencies 86

Sword and the Script | B2B

AUGUST 8, 2023

So, when I saw a piece covering the results of a survey about case studies in Marketing Profs , I pulled the whole report down for a closer look. The report is based on a survey conducted by a marketing agency called Uplift Content. The survey asked respondents how they use case studies once they are generated.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Marketing Insider Group

NOVEMBER 17, 2020

According to a SEMRush survey, 77% of organizations have a content marketing strategy ! The Content Marketing Institute (CMI) reported that those that fit within this category are the most successful. The good news is that most of you have one. Image: SEMRush. What Makes a Content Strategy Effective?

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 363

Webbiquity

NOVEMBER 10, 2020

Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. Mismatched Content Type Priorities.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

sagefrog

JANUARY 24, 2024

For 17 years, Sagefrog has surveyed B2B professionals in the technology, healthcare, industrial, and business industries. Many of our survey respondents also identified B2B marketing strategies they wanted to prioritize this year, and predictably, most of those priorities focused on these trends. Ready to dive deeper?

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Account-Based Marketing Boosted with Company Data

JANUARY 29, 2019

A report from the Information Technology Services Marketing Association found that 84% of companies surveyed said that account-based marketing delivers higher ROI than other types of marketing. The rapid surge of marketing and sales tech has pushed forward the development and implementation of ABM at a scale.

Account Based Marketing 40

Account Based Marketing ABM Paid Search Agency Training 40

B2B Marketing Directions

JANUARY 23, 2022

But every day, business decision makers are forming impressions of companies, brands and products from ads, content resources, news reports, conversations with business colleagues and friends, and other interactions. Survey respondents were located in the United States (50%), Europe (25%) and Asia (25%).

Marketing Prospects 92

Marketing Prospects B2B Thought Leadership Paid Search Agency Vendors 92

Martech

NOVEMBER 30, 2021

Make sure the two organizations are ready to cooperate on target account definition and selection. Have we established KPIs and put a system in place for tracking, measuring and reporting results? What’s more, their survey showed that 80% of B2B buyers expect to conduct more business online in the future than ever before.

Account Based Marketing 120

Account Based Marketing Work Management Marketing Management ABM 120