6sense

JULY 15, 2021

In many ways, it revisits the very definitions of what it means to be a CMO and succeed today: Redefining roles — It’s time for capable Chief Marketing Officers to rebrand themselves as Chief Market Officers, reinforcing their larger mastery of the field and feel for the market rather than just their ability to oversee tactics and activities.

CMO 62

CMO Press Cable Blast Campaigns 62

Marketing Insider Group

APRIL 5, 2023

But the following generic definition of authenticity at least gives us a start. What’s missing from this definition are ideas of trustworthiness and humanity. Take, for example, “my definition” of authenticity, which isn’t mine at all. What is Authenticity? Copyright Office.

Marketing AI 341

Marketing AI Lead Ranking Lead Scoring Copyright 341

Unbound B2B

FEBRUARY 6, 2023

Here’s what you should look for in your target’s account: Industry and competitors Company size Annual sales and revenue People from their key management and decision makers Organizational structure and buying teams This information can be accessed on their website or in press releases and annual company reports. We’ll be happy to help.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Management Paid Search Agency 52

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. The press secretary broadcasts things to the market. – Image credit The post Is marketing the press secretary or attorney general?

Press 49

Press Advertising Agencies Broadcasting Case Studies 49

Hubspot

APRIL 20, 2018

In fact, in 2012, the Public Relations Society of America ( PRSA ) accepted a few thousand submissions before finally agreeing on a definition: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Hopefully, this is a digestible definition of PR.

Public Relations 100

Public Relations PR Storytelling Press 100

Zoominfo

JULY 6, 2020

You’d be hard-pressed to find someone who didn’t have …. And the need for them to do so efficiently and successfully–in a way that keeps the economy moving–is more pressing now than ever before. an unusual second quarter. At ZoomInfo, the story was no different. We adjusted goals. We reset expectations. Here’s how.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

The Lead Agency

OCTOBER 4, 2017

At the moment the software is capable of turning large amounts of financial data into easily readable press releases. Over the next few years, it is expected that the technology will be able to automatically generate general press releases. Wordsmith is an AI product developed by tech-company Automated Insights.

Marketing AI 100

Marketing AI Paid Content Work Management Marketing Automation Services 100

Marketing Insider Group

SEPTEMBER 17, 2020

About 25% believe the term has no clear definition. When pressed for results without ample resources, many CMOs might feel like they’re just reinventing the wheel. That starts with working with the same definitions, the same relevant metrics, and the same key objectives. CEOs and their CMOs should be on the same page.

Marketing Agencies 2 346

Marketing Agencies 2 Paid Search Agency Advertising Agencies Enterprise Management 346

Marketing Insider Group

JANUARY 8, 2024

Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. This means for hot-off-the-press topics, it might not be the go-to.

Marketing AI 258

Marketing AI Ethics Content User-Generated Content 258

Martech

APRIL 3, 2024

One of my primary jobs was to review all the incoming press releases from these companies. And so my job was to cull through the inundation of daily press releases, pitches, people saying there’s this cool thing happening. They would think the press release should be about the opening of a new office, which nobody really cares about.

B2B Thought Leadership 66

B2B Thought Leadership Thought Leadership Press Conference 66

The Forward Observer

OCTOBER 13, 2023

Listen to the Interview… Links… High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji (Amazon) Purna Virji (LinkedIn) Purna Virji (Twitter) “The Value Of Differentiation Will Only Increase As More Brands Follow The Ai Herd: There Are Far More Pressing Issues Marketers Should (..)

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Customer Experience Matrix

FEBRUARY 13, 2020

Adobe’s combined solution does meet the CDP Institute definition of a CDP: packaged software that builds a unified, persistent customer database accessible to other systems. You’re likely aware that some analysts and CDP vendors disagree with the CDP Institute definition, arguing a CDP should include analytics and experience orchestration.

Enterprise Management 286

Enterprise Management Marketing Management Ideal Customer Profiles Profiling 286

Martech

APRIL 27, 2023

including blog posts, press releases, social media posts, email templates, and more. Users enter the desired keywords and parameters, and WriteSonic’s AI algorithms will generate content for blog posts, press releases, social media posts, email templates and more. WriteSonic has launched an AI-powered content generation platform.

Marketing AI 83

Marketing AI Features Press Template 83

Vision Edge Marketing

DECEMBER 8, 2020

This company is definitely living in the red ocean. Such as making a trip to competitors’ sites and reviewing their content, such as blogs, social media, press releases, and product announcements. And while growth is top of mind, sadly there began to see a decline in product renewals and adoption.

Work Management 204

Work Management Marketing Management Paid Search Agency Press 204

Bannersnack

FEBRUARY 16, 2024

2 minutes read Definition of Letterpress in Graphic Design Letterpress is a traditional printing method that involves pressing raised or relief printing plates onto paper to transfer ink and create printed impressions.

Design 52

Design Press Impressions Paper 52

B2B Marketing Directions

JANUARY 21, 2024

Panel members expressed their purchase intent by selecting one of five options - definitely would not purchase, probably would not purchase, might or might not purchase, probably would purchase, or definitely would purchase. The quality of the product ideas was based on purchase intent.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. The learning curve.

Small Business Marketing 270

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 270

Biznology

OCTOBER 3, 2021

This process, by definition, belongs in marketing, and is another way marketing can contribute to sales productivity. Never, ever pass an unqualified lead to sales, no matter how much they press.). Lead-to-sales Conversion.

Sales Qualified Leads 171

Sales Qualified Leads Lead Scoring Lead Ranking Leads 171

ClearVoice

MAY 14, 2020

veterans and military, or people who are interested in mental wellness) need to apply the second definition of community, and create content for the group of people who they hope to serve as customers. This group is small but mighty in most cases, and definitely requires their own stream of communication. Investors/shareholders.

Work Management 112

Work Management Marketing Management Press Multi-Channel 112

seo.co

OCTOBER 4, 2021

Press Releases. Press releases are one of the most powerful forms of content available, and if done right, they can be powerhouses for your local SEO campaign. With most press release distribution systems, you’ll have the ability to select geo-targeted publication outlets. Forum Posts.

SEO 105

SEO Lead Scoring Lead Ranking Press 105

Hubspot

SEPTEMBER 18, 2023

Skip to: Trigger Event Definition Importance of Trigger Events Tracking Trigger Events Trigger Event Examples Sometimes called a “buy signal,” a sales trigger event is an action or occurrence that creates a sales opportunity. Track this event with : Google alert for the company name, the company's press releases page, LinkedIn 2.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

SmartBrief - Marketing

FEBRUARY 26, 2024

These audiences may include current employees, investors, partners, the press and the local community. With clear goals, target audience definition and insights from a competitive benchmark, your email newsletter is ready to take shape. Each audience has unique needs and wants, so focus initial efforts on hitting the sweet spot (i.e.,

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

DivvyHQ

JUNE 5, 2018

Jay took a shot at explaining the term by alluding to recognizable examples, referencing Snoop Dogg’s voice and Eminem’s cadence, but unsurprisingly struggled to put his finger on a precise definition. Q1: What is the definition of content workflow? We’ve come across some broader definitions of content workflow that we like.

Work Management 40

Work Management Marketing Management Press Marketing Automation Services 40

Sprout Social

JANUARY 24, 2024

kamridiane been using a bag I’ve had since jr high, it was definitely time to get a new one? Earned media/press mentions Earned media refers to the publicity a brand receives through organic channels, such as press coverage or media mentions, rather than through paid advertising.

Paid Content 97

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 97

BenchmarkONE

JULY 29, 2020

Let’s start with the traditional definitions of marketing and PR: According to the Oxford Dictionary, marketing is defined as “the action or business of promoting and selling products or services, including market research and advertising.”. These definitions just brush the surface of what each industry does. Probably not.

Public Relations 101

Public Relations Paid Search Agency Work Management Marketing Management 101

ClearVoice

AUGUST 18, 2020

There are definitely good and not-great tactics for writing press releases, but there are also good and not-so-good ways of sending them. How you target media, clean up a list, and personalize your email pitch is of equal or more importance to what’s in the press release. Press release best practices: Top 7 do’s.

PR 105

PR Practices Press Best Practices 105

Trade Press Services

OCTOBER 16, 2023

Storytelling by definition is “the vivid description of ideas, beliefs, personal experiences, and life lessons through stories or narratives that evoke powerful emotions and insights.” The post Mastering the Art of Brand Storytelling: Four Tips for Success appeared first on Trade Press Services.

Storytelling 52

Storytelling Brand Identity Branding Tips 52

Martech

MARCH 1, 2023

Artificial intelligence is] an ambiguous term with many possible definitions,” Atleson wrote in the amusing and sometimes literary post. We’ve received an incredible number of press releases about AI in the past month. This was spurred, in part, by Microsoft announcing it would be adding ChatGPT to most of its products. Why we care.

Marketing AI 90

Marketing AI Paid Search Agency Companies Advertising Agencies 90

Hubspot

JUNE 6, 2022

The Company’s Press and Media Releases Page. Press and media releases give you valuable context into how the company operates and has been performing. Their Competitor's Press and Media Releases Pages. Search for the company to bring up any news stories that they've kept off their press page — good or bad.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Walker Sands

DECEMBER 12, 2023

That’s basically our definition of the IT channel,” Kyle said. Like any good reporter, Kyle looks for a press release that contains specifics, not just lofty language that’s scant on details. “I But there doesn’t have to be an explicit channel program angle for Kyle to cover a piece of news or research.

Enterprise Management 64

Enterprise Management Media Bandwidth Press 64

Marketing Insider Group

DECEMBER 14, 2021

Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Before you give writing feedback, provide your writers with proper guidelines beyond just the Associated Press Stylebook or the Chicago Manual of Style. Teaching Your Writing Style and Tone.

Marketing Agencies 2 244

Marketing Agencies 2 Advertising Agencies Guidelines Work Management 244

Trade Press Services

DECEMBER 11, 2023

While it’s vital to confirm the accuracy of information created by generative AI tools, they can be helpful for gathering foundational research or preliminary definitions about a particular topic. The post Marketing Content: When To Use Generative AI and When Not To appeared first on Trade Press Services. Early brainstorming.

Marketing AI 52

Marketing AI Generation Paid Search Agency Content 52

Trade Press Services

DECEMBER 26, 2023

By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem. The post Best Practices for Creating Compelling Client Success Stories appeared first on Trade Press Services.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Brandpoint

JANUARY 12, 2022

This definition, although accurate, is overly simple. [Please note that we’ve removed branding and calls-to-action in the infographic examples in this blog post.] What is an infographic? The Oxford English dictionary defines an infographic as “a visual representation of information or data, e.g., a chart or diagram.”

VALS 156

VALS Sample Advertorials Content 156

Sword and the Script | B2B

AUGUST 8, 2023

It’s definitely worth pitching case studies to trade publications – and preferably before they go live on the website. Linking to case studies from press releases is another good way to repurpose these. Anyone that helps marketing with interviews, content, press, or in this case, a case study, gets a $100 gift card.

Case Studies 79

Case Studies Case Study Advertising Benchmark Paid Search Agency 79

Contently

APRIL 4, 2019

” Another option for a time-sensitive PR pitch is to submit a press release to platforms like PR Newswire or the UK-based Press Association. You can’t guarantee coverage with a press release, but at least you’ll have done everything in your control to get a story covered. Be sensitive.

PR 143

PR Cable Press Paid Search Agency 143

Convince & Convert

JULY 24, 2015

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. In addition, some senior executives may have unrealistic expectations about the volume of positive press coverage and its turnaround time.

PR 146

PR Public Relations Paid Search Agency Press 146