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Does CDP Need a New Definition?

Customer Experience Matrix

My definition had changed very little when we launched the CDP Institute in 2016, and has been the same ever since: “packaged software that builds a unified, persistent customer database accessible to other systems”. As CDP became popular, many vendors adopted the label whether or not they actually met even the looser definition.

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White Paper: The Definitive Practical Guide to Influencer Relationship Management

Onalytica B2B

We’re excited to announce that we’ve published The Definitive Practical Guide to Influencer Relationship Management. This is where our Definitive Practical Guide to Influencer Relationship Management comes into play to provide clarity and enablement. . Why does the industry need this guide? What does it cover? DOWNLOAD NOW!

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The GDPR Compliance Guide for B2B Organizations

Zoominfo

Even if a prospective EU customer never purchases a product or service from your organization, if your organization is subject to the GDPR then you are required to adhere to GDPR requirements when processing that prospective customer’s data. Degree of responsibility : What level of responsibility is attributable to the organization?

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The Definitive Guide to Talent Mapping for Recruiters

Zoominfo

Before you can start the talent mapping process, you must have definitive answers to the following questions: Ideally, where will the company be in five years, ten years, or even twenty years? What departments are lacking the most direction, organization, or skills? How you choose to organize your talent mapping process is up to you.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

If you want to increase productivity and revenue at your organization, you have to focus on metrics that matter. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.

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The Definitive Guide to a Data-Driven PR Strategy

Zoominfo

Large companies have the means to fund complex research studies, run advanced data analysis, or partner with other companies, while smaller organizations are often left to gather and analyze data on their own. In this example, survey data provides definitive proof that this company’s new product will fix an important, industry-wide problem.

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Market Intelligence Data: The Definitive Guide

Zoominfo

Rather, it’s an ongoing strategy that requires your entire organization to embrace a data-driven culture and mindset. Unfortunately, many B2B organizations make decisions based on low-quality or inaccurate data. And it should go without saying that poor data quality costs organizations a lot of money annually. trillion per year.

Planning 130
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The Definitive Guide to Remote Sales Coaching

With in-person sessions no longer feasible, many organizations are looking for alternative methods to support their salespeople. Have you struggled to onboard, train, and provide continuous learning opportunities to your salespeople due to the abrupt shift to remote work? If so, you’re not alone.

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5 Imperatives of a Rockstar ABM Program

Speaker: Danny Nail, Sr. Director, Head of Global Account Based Marketing, SAP

It's all about understanding: understanding your customers, understanding on an organizational level what your definitions, approaches, and ideal outcomes are, and having the understanding - and support - of your stakeholders. He'll cover how to: Gain organizational support and alignment for an ABM program.