markempa

DECEMBER 30, 2013

In this blog post, Ellie Mirman, Head of SMB Marketing, HubSpot and Shreesha Ramdas, General Manager, Leadformix, discussed five tactics for generating leads using LinkedIn. Honorable Mention : Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects. Leads 101— Back to basics.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Zoominfo

DECEMBER 28, 2020

You’re about to get that hot lead on the phone. By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. For instance, buyers are 67% more likely to accept a meeting if the pitch is customized to their situation, says HubSpot. What Are Customer Buying Signals?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Lake One

JANUARY 23, 2020

1) HubSpot. If you’re not familiar with HubSpot, they offer a full stack of software for sales, marketing, and customer service. HubSpot displays the different subpages they’d like visitors to go to where you can find more details. HubSpot is an awesome b2b lead gen tool. Say Hello to Trello. 3) DropBox.

Examples 52

Examples Marketing Websites B2B Work Management 52

Metadata

APRIL 25, 2023

Connect Metadata with your marketing automation platform: When Metadata connects to tools like HubSpot and Salesforce, you can start generating enriched leads that get routed to your sales team. When it comes to normalizing values for each lead, use our pick list found here. You’ll also need to verify landing page domains.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing Automation Services Cost per Lead Lead Ranking 52

Launch Marketing

OCTOBER 24, 2018

Identify the lead generation opportunities in the buyer’s journey. A critical step in B2B lead generation is to identify the steps in your buyer’s journey and strategically create targeted lead gen campaigns at each stage of the journey. Here’s a visual of how our friends at HubSpot frame it.

Lead Generation 59

Lead Generation Sales Qualified Leads Generation Effectiveness 59

Hubspot

NOVEMBER 17, 2017

Writing a strong cover letter definitely increases the likelihood your sales job application will get a response. But if you’re applying to a less formal place (like HubSpot!), Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. You don’t need to be J.K. Cover letter greeting.

Template 73

Template SMB Paid Search Agency Work Management 73

Lake One

APRIL 4, 2019

Check out these tips on how to use LinkedIn for lead gen! Because “B2B” by definition is Business-to-Business, we tend to forget about the humans actually running the businesses. Allow them to generate, lead, and influence the conversations you want to have. Here’s an example from HubSpot.

Linkedin 45

Linkedin B2B Peer-to-peer Opinions 45

Strategic-IC

AUGUST 7, 2018

That also defines or gives my definition of what I consider sales enablement, which is really making all customer-facing teams more effective. That also defines or gives my definition of what I consider sales enablement, which is really making all customer-facing teams more effective. So all those things are needed.

Thought Leadership 48

Thought Leadership Enterprise Management Work Management Marketing Management 48

Hubspot

SEPTEMBER 2, 2014

I got even giddier when I read about how one of our partners, IMPACT Branding & Design, reported a 71% increase in leads when they used a full lead gen form at the bottom of a post compared to their standard CTA. Blog Post B: Full Lead Gen Form. Definitely not what I expected. Test Results.

Top of Funnel 28

Top of Funnel Lead Gen Conversion Landing Pages 28

Rollworks

MARCH 27, 2019

Clearly this presents a huge drawback and it should definitely raise red flags and follow-up questions. Integrations with Salesforce, Marketo, Hubspot, etc. But if they’ve listed 2 or more, you should definitely question them further and look into alternative options. Personalized website. Retargeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Rollworks

MARCH 27, 2019

Clearly this presents a huge drawback and it should definitely raise red flags and follow-up questions. Integrations with Salesforce, Marketo, Hubspot, etc. But if they’ve listed 2 or more, you should definitely question them further and look into alternative options. Personalized website. Retargeting.

Account Based Marketing 40

Account Based Marketing Vendors ABM Marketing Budget 40

Hubspot

JANUARY 13, 2014

HubSpot customers can easily track this metric using the Sources tool (pictured below). Google Analytics is another option for non-HubSpot users. This information is also accessible via the HubSpot Sources report or Google Analytics. Is it optimized for lead gen? 2) Traffic Source Breakdown. Social media?

RSS 28

RSS Lead Gen Marketing Analytics Tools Correlation 28

Hubspot

JUNE 16, 2016

For example, here at HubSpot, we recently found that 76% of our monthly blog views came from "old" posts (meaning posts published prior to that month). If you're a HubSpot customer, you can do this on your Blog Dashboard by sorting your blog posts by number of visits. The latter definitely isn't as lovable.

Opt-out 28

Opt-out Landing Pages Lead Gen Opt-in 28

Single Grain

SEPTEMBER 22, 2022

Features to Look for in a Lead-Generation Tool. 10 Best Lead-Generation Tools: Unbounce. HubSpot Sales. Choosing the Right Lead-Generation Software for Your Business. What Is a Lead-Generation Tool? Some lead gen software tools: Find emails from your target audience. OptinMonster. Constant Contact.

High Quality Lead 81

High Quality Lead Marketing Automation Services Lead Generation Lead Ranking 81

Hubspot

SEPTEMBER 12, 2018

For example, a HubSpot content creator can write an article that teaches realtors how to use the inbound methodology to attract homebuyers, but she shouldn't try to write about the real estate industry itself. Realtors know far more about their customers and how the industry operates than HubSpot content creators do. Confirmation Bias.

Lead Ranking 70

Lead Ranking Marketing Qualified Leads Open Rate Buyer Personas 70

Hubspot

JULY 18, 2011

If your website isn't generating the volume of leads you'd like, one of the first questions you should ask yourself is, "How many landing pages does our website have?" If you can count the number of landing pages on one hand, then you should definitely consider building more. Landing pages are the bread and butter of lead gen.

Lead Generation 28

Lead Generation Generation Landing Pages Correlation 28

Hubspot

JANUARY 6, 2014

In fact, HubSpot''s own software only recently, with the launch of our new Blog tool on HubSpot''s new COS , started giving customers the ability to truly customize their blog subscriber emails. But if you do have the ability to customize these emails, they''re definitely an important asset to leverage. 5) Logo/Branding.

Optimization 28

Optimization Clickthrough Hubspot Template 28

Hubspot

AUGUST 21, 2013

For HubSpot users, it gets even easier. When I first implemented this, the HubSpot Inbound Marketing Blog was still on HubSpot''s legacy CMS, and the implementation was really hacky. But now, anyone who uses the new HubSpot COS will be able to easily start boosting their email subscribers with this little trick.

Opt-out 28

Opt-out Opt-in Landing Pages Ad Frequency 28

Hubspot

MAY 5, 2014

You may also realize that there''s a theme that you may not have any bullets for, but the post definitely calls for it. So if we''re writing that post about generating leads on Twitter using images, we''d bucket my ideas into the following buckets: Intro. Crafting a Twitter Image Lead Gen Strategy.

Lead Gen 28

Lead Gen Twitter Tagging Organic Leads 28

Hubspot

DECEMBER 30, 2011

As a marketer, you're all too familiar with the infamous lead gen goal. It haunts your day-to-day work, and it keeps you up at night as visions of lead-capture forms dance in your head (it's still the holidays, right?). 10 Reasons You're Failing to Achieve Your Lead Gen Goals. Connect with HubSpot :

Sales Qualified Leads 28

Sales Qualified Leads Paid Search Agency Lead Scoring Lead Ranking 28

Hubspot

SEPTEMBER 1, 2011

If you have blog posts or other content that provides helpful information about another user's question, make sure it's optimized for lead gen (with a call-to-action), and link to it in your answer. For lead gen, and an app that pulls your recent blog posts onto your Page. and a lead! Connect with HubSpot :

Lead Generation 28

Lead Generation Linkedin Generation Paid Search Agency 28

Metadata

DECEMBER 15, 2020

This can definitely be a drawback when exchanging gifts, and more importantly, people’s time, for demo requests. Definitely not a carrot guy but hopefully you get what I’m saying here. Any tips on connecting LinkedIn Lead Gen Forms to your marketing automation platform and content management system?

Webinar Metrics 59

Webinar Metrics Cost per Lead Trends Lead Gen 59

Hubspot

DECEMBER 11, 2014

I knew I could easily run one if I wanted, using HubSpot''s Email App. I wasn''t sure how big was "big enough" for sample sizes and how long was "long enough" for test durations -- and Googling it gave me a variety of answers my college stats courses definitely didn''t prepare me for. But that''s pretty much it. And so on.).

Sample 28

Sample Statistics Stats Hubspot 28

Single Grain

APRIL 1, 2020

Lack of an effective lead nurturing strategy. And when your lead-generation efficiency slows down, your sales take a hit. HubSpot recently revealed that the three best lead sources for B2B companies are: SEO. Set Up Your Lead-Gen Activity Indicators to Grab the Right Leads. Email marketing.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

Hubspot

APRIL 28, 2014

A lot of business blogs may be winning the traffic game, but losing the lead-gen game. Let''s take HubSpot as an example. But often, a business will add variety to their blogging without adding variety to their lead gen offers. How many leads does your sales organization need? Do you know? Do you know?

Thought Leadership 28

Thought Leadership Lead Gen Allocation Top of Funnel 28

Hubspot

AUGUST 26, 2011

To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy.immediately. For example, HubSpot's Facebook Page URL is [link]. Spam: The one time it's definitely okay to delete others' comments on your Page is if they're spammy.

Facebook 28

Facebook Marketing Strategy Marketing & Strategy Paid Search Agency 28

Moz

AUGUST 7, 2019

We had to “reverse engineer” SEO — In short, we got free community-generated and sponsored content from top sales and marketing leaders at SaaS companies like Intercom, HubSpot, Pipedrive, LinkedIn, Adobe and many others, but none of it was strategically built for SEO out of the box. This was pure lead gen gold for us.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Hubspot

APRIL 6, 2012

While we've always considered ebooks to be one of the best lead-gen content assets at a marketer's disposal, the fact that on-the-go content is only carving out more of a place in today's increasingly mobile world makes them an even smarter choice as a marketing offer. 11 Essential Elements of Effective Ebook Design.

Design 28

Design Top of Funnel Work Management Marketing Management 28

Hubspot

JUNE 21, 2010

While Jay thinks the definition of great customer service is a bit fuzzy, he believes it's often delivered by companies that have built it into their culture. Jason outlines two simple steps to help you easily adopt the practice to start demonstrating your expertise and generating leads via LinkedIn. Connect with HubSpot :

Inbound Marketing 28

Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

JUNE 9, 2020

Webinars are one of their most effective lead generation channels as Michal Leszczynski , Content Marketing Manager at GetResponse , makes clear. Webinars are certainly among our best lead-gen tools. They're very cost-effective, and once you figure out a reliable process, you can scale your webinar marketing efforts with ease.

Course 53

Course Webinar Metrics Top of Funnel Work Management 53

Hubspot

AUGUST 10, 2011

If those people wouldn't find your blog content interesting and valuable, or if you're writing for someone other than your target audience, you definitely have a problem. As we said before, a blog can be a very helpful lead generation tool. Connect with HubSpot : Have nothing remarkable or helpful to say.

Blogger 28

Blogger Lead Gen Sales Qualified Leads Landing Pages 28

Hubspot

DECEMBER 22, 2011

If you’re not A/B testing, then you’re definitely missing out on an incredible opportunity to improve your business’ bottom line. A/B testing is a powerful tool that marketers often forget to leverage as a way to optimize their content and generate more leads. Connect with HubSpot : Number of Form Fields.

Landing Pages 28

Landing Pages Statistics Conversion Rate Click Rate 28

Hubspot

DECEMBER 16, 2011

Effective implementation of inbound marketing follows leads throughout the sales cycle, especially considering the fact that only 50% of qualified leads are ready to buy immediately , according to Gleanster Research. Conversion Forms Completed, and When: How much has the lead already interacted with your business' lead gen content?

Lead Nurturing 28

Lead Nurturing CTR Enterprise Management Sales Qualified Leads 28

Hubspot

DECEMBER 9, 2013

In other words, inbound continually provides new avenues for marketers to experiment, grow their brands, bolster their lead gen, and improve their ROI. These +Post ads certainly provide a new avenue for inbounders -- and one they should definitely take.

Display 28

Display Google Paid Search Agency Ads 28

Hubspot

JUNE 5, 2012

At HubSpot, we sell marketing software , and our ideal customers are constantly trying to learn how to be better marketers; so here are a few examples of how-to posts we've written that teach them how to be just that: How to Set the Right Lead-Gen Goals for Your Marketing Team. You're ultimately blogging to make money, right?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Hubspot

DECEMBER 20, 2011

Am I including lead generation content? If you're not actively sprinkling in your lead gen content like webinars, downloadable ebooks, and other offers, you'll surely miss the mark. Linking to a landing page for lead gen? Ask questions, respond to their comments, and stay involved. Facebook Nuances.

Social Media 28

Social Media Optimization Media Social Networks 28

Hubspot

DECEMBER 19, 2014

Hubspot has some great advice on the basics of why business need to blog regularly as part of an effective inbound strategy. From driving relevant traffic to converting that traffic into leads, content is a key tool at every stage of the conversion funnel; helping to boost authority and drive long-term results.

Blogger 28

Blogger Custom Publishing Marketing & Strategy Top of Funnel 28