Hubspot

JUNE 1, 2018

If you work in a marketing role like I do, it’s probably difficult for you to define marketing even though you see and use it every day -- the term marketing is a bit all-encompassing and variable for a straightforward definition. This definition feels unhelpful. Price it too high, and you’ll lose out on a solid customer base.

FAQ 78

FAQ Public Relations Paid Search Agency Focus Group 78

Webbiquity

NOVEMBER 10, 2020

Case studies become relatively more important in high-value (six-figure and definitely seven-figure) purchases of complex enterprise applications and suites. As TrustRadius notes, “Buying decisions are largely still collaborative, but buying committees are likely to be composed of more focused groups of between 2-5 individuals.”

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. Certainly, major missteps are avoided with such a measured approach—but so are opportunities to create significant connections.

Differentiation 94

Differentiation Social Media Media Aggregators 94

B2B Marketing Directions

JULY 23, 2023

The textbook definition of a value proposition is ". Or, they may test the strength of different value propositions using focus groups. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies.

Marketing Proposals 52

Marketing Proposals Template Sales Cycle B2B Sales 52

SmartBug Media

JUNE 22, 2020

ICP stands for your “ideal customer profile,” essentially your definition of the perfect customer. This list of targets will make up your tier one, or the group you will spend the most time and money targeting. They may fit one of your personas, but they are a more narrowly focused group than a persona is.

Account Based Marketing 111

Account Based Marketing Ideal Customer Profiles Webinar Metrics Marketing Strategy 111

Martech Advisor

JANUARY 23, 2020

A Quick Definition. ” Adding to this definition, multicultural marketing urges brands to look deeper into their target consumer demographic and outline specific motivations, aspirations, and purchase drivers. Bolster your data insights with third-party research and focus groups. What Is Multicultural Marketing?

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

ClearVoice

JUNE 23, 2020

As we explained in Part 1, many businesses that are focused on developing and launching a new product, or improving an existing product by launching new features, must now run remote focus groups, and are trying to figure out the best way to do this. What is the purpose of focus groups? Click To Tweet. Time to get going.

Customer Surveys 59

Customer Surveys Product Focus Group Pricing 59

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Get our Definitive email newsletter.

WOM 148

WOM Word of Mouth Social Media Segmentation 148

Contently

NOVEMBER 3, 2017

Today Google reports a staggering 53 million results for the definition of empathy, and I would wager that very few of them are about art. The more colloquial definition of empathy is something like “being able to walk in another person’s shoes.” ” The reason I like this one?

Work Management 166

Work Management Marketing Management Advertising Agencies Case Studies 166

Circle Studio

NOVEMBER 23, 2021

In the definition of omnichannel above, the key word is seamless. This can include one-on-one qualitative research with the goal of uncovering client needs, motivations, and preferences that traditional methods like surveys and focus groups can’t reveal. Keeping things simple, making things easy.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Kevin Indig

APRIL 1, 2023

How to measure content quality The word quality can be ambiguous, but Seth Godin offers a great definition: Quality is defined as consistently meeting spec. We can look at two sources for Google’s definition: the Search Quality Rater Guidelines and Google’s SEO Documentation. A measurable promise made and kept.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Circle Studio

JANUARY 10, 2020

Arguably the most definitive B2B marketing discipline of the last decade, content marketing is often a victim of numerous mischaracterizations. While Edelman is certainly a respectable organization, this definition of thought leadership sounds an awful lot like the definition of content marketing.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Ignite

AUGUST 16, 2017

This experiment is definitely a step up from focus groups that are often plagued by groupthink, etc. In an article I recently came across, author Jeremy Bagnall explains the ability of neuromarketing studies to determine effectiveness of an ad by tracking the eye placement of participants. See below.

Research 54

Research Advertisements Advertising Eye-Tracking 54

Content4Demand

SEPTEMBER 22, 2021

Use online or email-delivered surveys, focus groups, interviews and other market research. This video provides an excellent introduction to the five types. By understanding your industry, you can already begin to understand how your buyers come to a purchase decision. Get First-Hand Information.

B2B Marketing 78

B2B Marketing B2B Churn Rate Marketing & Strategy 78

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. This example from the Mailchimp homepage conveys big ideas and definitive solutions using an authoritative voice and few words. Image courtesy of Mailchimp.com.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Salesforce Marketing Cloud

APRIL 28, 2022

But first, let’s get on the same page with some quick definitions. You can do this in the form of focus groups, surveys, and message testing. I’ve been at Salesforce for nearly a decade, and our messaging and positioning have come a long way during that time. I’m excited to share some things I’ve learned. .

Positioning 98

Positioning Marketing AI Product Ad Building 98

Velocity Partners

JUNE 6, 2023

We also don’t run focus groups for readers of our work, or follow it down the rabbit hole of social media to gauge public opinion (thank God). Once content is live Campaign optimizations: It’s never too early to start learning — but leaving optimization to the end of the campaign is definitely too late. We’re not salespeople.

Planning 92

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 92

Seismic

MARCH 22, 2021

The study, which is based on a set of online focus groups, as well as a web-based survey of 1,090 executives with sales enablement decision-making responsibilities, details the organizational environments, practices, and sales enablement technologies that are most correlated with successful business outcomes.

Advertising Benchmark 72

Advertising Benchmark Paid Search Agency Correlation Digital Transformation 72

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. It’s Not Data, It’s Not Creativity. In the same manner, creativity is only half of the picture.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

PureB2B

APRIL 1, 2020

However, companies are finding that data such as those from point-of-sales machines, sales information, penetration data, and other strategies like focus group insights are critical in understanding, planning, and relating to people. It’s Not Data, It’s Not Creativity. In the same manner, creativity is only half of the picture.

Creativity 62

Creativity Marketing Management Paid Search Agency Correlation 62

Convince & Convert

NOVEMBER 17, 2016

Leverage this highly engaged focus group for feedback, and lean on their insights to help revise your efforts before rolling it out to a larger audience. Get our Definitive email newsletter. Empowering Your Employees. Get more content like this, plus the very BEST marketing education, totally free.

Social Media 145

Social Media Customer Surveys Education Eye-Tracking 145

Convince & Convert

AUGUST 27, 2015

The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Don’t get me wrong, I still believe there is a place for focus groups.

Television marketing 160

Television marketing Broadcasting Cable SMS 160

Heinz Marketing

JUNE 8, 2022

Back in the disco era, focus groups, door-to-door surveys, and boxtop campaigns were prevalent, and while 3 rd party data existed, your best choices still generally came down to geo targeting. The concept really is nothing new. 3 rd party data certainly has gotten more powerful, and so has our ability to do primary research.

Research 92

Research B2B Marketing Tips B2B 92

Stevens & Tate

JULY 10, 2020

When conducting research about your buyer persona through surveys or focus groups , avoid questions that are overly personal or technical. You know what they say about assuming… it definitely does not make an accurate buyer persona! In order to avoid an over-reliance on anecdotes, always ensure they are backed up by data.

Buyer Personas 59

Buyer Personas Ideal Customer Profiles Paid Search Agency Barriers 59

Navigate the Channel

MAY 3, 2018

For the same reasons that social media comment threads delegitimized focus groups and surveys, AI recommendation engines outperform humans – a computer cannot be fooled by a misleading answer about why a prospect took a certain behavior. AI responds strictly to the action with no filter.

Marketing AI 62

Marketing AI Paid Search Agency Ideal Customer Profiles Marketing Automation Services 62

Vision Edge Marketing

MARCH 19, 2014

By definition, CX encompasses all interactions across the entire life cycle of the customer relationship. In-depth interviews and focus groups are two of the best ways to begin collecting customer touch point and experience information. Customer Experience (CX) is one of the most highly discussed topics in organizations today.

Customer Satisfaction 100

Customer Satisfaction Loyalty Customer Surveys Marketing Management 100

Content Standard

JANUARY 25, 2018

Social was becoming a real-time focus group, customer service channel, and e-commerce store all in one. Investing in the right social media monitoring tools for social team will allow brands to gather more information more efficiently, which in turn can help cut spend on focus groups, outside research, and other additional costs.

Social Media 80

Social Media Social Marketing Work Management Marketing Management 80

Brandwatch Marketing

NOVEMBER 19, 2018

This definition raises two obvious questions: How do you know what is a good market? The most common ways to perform market research are surveys, user tests, focus groups, and interviews. How do you know your product can satisfy that market? The answer to both questions is the same: Ask your audience.

Analysis 65

Analysis Enterprise Management Paid Search Agency Work Management 65

Biznology

NOVEMBER 20, 2014

Definitely use social tools, but also consider controlled experiments, well designed surveys, focus groups or depth interviews. Invest in a broad program of market research – There are many good social listening tools available and they provide a great perspective. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Hinge Marketing

JUNE 19, 2017

To answer this question, we first have to nail down a definition for “brand.” Focus groups. The reason is simple: clients are reluctant to reveal any significant information to a group of competitors. Focus groups are rarely the right choice. What is Brand Research? Online surveys.

Research 75

Research Work Management Marketing Management Brand Identity 75

Contify

OCTOBER 19, 2020

Primary information is collected through direct interaction (interviews, telephone calls, in-person meetings, surveys, focus groups, and tradeshows) with the persons who have the information. These specific questions are sometimes called ‘Key Intelligence Questions’ (KIQs) or ‘Key Intelligence Topics’ (KITs).

Work Management 52

Work Management Marketing AI Marketing Management Research 52

Content Standard

MAY 10, 2019

Without a customer experience (CX) strategy based on deep customer insights, brands send this message: they don’t know their customers, they don’t know the key moments that drive them to make decisions, and they definitely don’t know the wider implications of those decisions.

Buyer Personas 103

Buyer Personas Design Ad Building A/B testing 103

Tony Zambito

MAY 11, 2010

First, have a definite, clear, practical idea—a goal, an objective.   Focus groups, online surveys, customer satisfaction questionnaires, win-loss analysis, needs analysis, customer advisory groups, user groups, competitive intelligence, and more to name a few.  Third, adjust all your means to that end.” 

Buyer Personas 100

Buyer Personas Buy Wikipedia Customer Satisfaction 100

Hubspot

MARCH 10, 2021

Next, you might reach out to your research marketing team to identify common pain points or questions they've seen in surveys or focus groups regarding "content marketing". These user-generated responses can help you identify common themes, misconceptions, or confusion around content marketing.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Launch Marketing

APRIL 26, 2019

User focus groups are another way to solicit input and can eliminate the guesswork from targeting potential demographics that aren’t a guaranteed match for your solution. Jeff: First and foremost, does your research definitively show common pain points or wishes that your product addresses?

Work Management 48

Work Management Marketing Management Demand Product 48

Eric Mower + Associates

NOVEMBER 20, 2018

Consider my favorite definition of brand loyalty: “The faithfulness of customers to a particular brand, expressed through their repeat purchases, irrespective of the marketing pressure generated by the competing brands.” Sure, we found that they had definite opinions about brands, products and their jobs.

Work Management 42

Work Management Marketing Management Differentiation Customer Satisfaction 42

The Marketing Blender

APRIL 11, 2023

You can also conduct surveys or focus groups to gather more information about your target audience and actual customer’s needs and preferences. Behaviors include purchasing habits, media consumption, and other relevant behaviors. To define your target audience, start by analyzing your existing customer base.

Effectiveness 40

Effectiveness Brand Identity Branding Touchpoints 40