DealSignal

MAY 15, 2023

If you’re actively trying to grow your email list or ramp up email marketing campaigns, you’ve probably become familiar with email validation software vendors, such as Zerobounce or DeBounce. We tested out a few email validation software vendors and have shared the results with you here. How Does DealSignal Do It?

Work Management 98

Work Management Marketing Management Validation Software 98

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

Only B2B

JULY 29, 2021

You have performed all the required efforts to make your email marketing campaign successful. But how will you know whether your email marketing is as effective as it could be? And then, you will be able to answer this question and confidently roll out your email marketing campaign. Track Your Email List.

Email Marketing 118

Email Marketing Campaigns CAN-SPAM Marketing Analytics Tools 118

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Marketing Insider Group

FEBRUARY 14, 2023

Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line.

Creativity 331

Creativity Examples Marketing Budget Urgency Marketing 331

DiscoverOrg

MARCH 12, 2019

Email marketing is hard. Some might argue that B2B email marketing is harder today than it was 5 years ago or 10 years ago, but I would probably counter with “its always been hard.” And I have not even mentioned the “D” word yet: daunting and difficult email Deliverability. What’s an email sender reputation?

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Deliverability Validation CAN-SPAM Marketing Automation Services 214

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).

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Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. Few characteristics of an email blast. The email has a universal appeal.

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Blast Campaigns Practices Opt-out Best Practices 195

SendX

APRIL 26, 2021

Emails have time and time again proven themselves to be the top way to communicate with both existing and potential customers. This list is a comprehensive look at common email marketing questions, designed to provide value whether you’re a seasoned vet or a complete beginner. Is email marketing still relevant?

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Litmus

JANUARY 8, 2021

Creating an email can take a lot of work. You might be tempted by the hundreds of articles on spam trigger words to avoid, but don’t be fooled. Spam trigger words are mostly an email deliverability myth, and it now takes more than words to make it into the inbox. Here’s what spam filters actually look at.

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Deliverability CAN-SPAM Domain Trigger Marketing 109

Zoominfo

NOVEMBER 15, 2019

Email marketing is hard. Some might argue that email marketing is even harder today than it was a decade ago. Whether you agree with that statement, one thing is for sure: email marketing provides different challenges than it did five or 10 years ago. What’s an email sender reputation? Hint: You should be too!).

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

Opt Intelligence

AUGUST 23, 2021

One of the biggest challenges email marketers face is disengagement. Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. This could be costing you money, and is definitely costing you in quality score and good standing with your Email Service Provider.

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JangoMail

NOVEMBER 10, 2021

In this article, we will cover the most popular metrics you can track using JangoMail’s email marketing software and transactional email service. Creating and sending your campaigns is only half the battle. Reviewing and understanding what happens after the message is sent is an important part of successful email marketing.

CAN-SPAM 75

CAN-SPAM Click Rate Work Management Open Rate 75

Martech Advisor

NOVEMBER 20, 2019

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation? Email Automation Benchmarks You Should Remember.

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Advertising Benchmark Automation Email Marketing Marketing Automation Services 53

ANNUITAS

MARCH 19, 2020

Without events, there is a definitive ceiling to the amount of quality Persons to add to the top of the funnel. We are currently deploying a massive calling campaign to try and accelerate existing mid-funnel Persons into Pipeline. Re-Examine Email Deliverability. Show respect and ‘help’ buyers find what they are looking for.

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Martech

OCTOBER 13, 2023

We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. We still need to use our brains.

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The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Martech

MARCH 25, 2024

Suddenly, I’m 11 years younger, my hairline is half an inch lower and I’m telling marketers who ask me for advice or joined my recent two-day SMX Master Class why they shouldn’t freak out when their email campaigns go to the Promotions tab. ” Everybody wants their emails to show up in the Primary tab.

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Burn Rate Opt-out Opt-in Ad Frequency 78

The Point

OCTOBER 22, 2019

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails. and email campaigns become more pronounced.

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Marketing Automation Services CAN-SPAM Click Rate Trigger Marketing 127

Litmus

OCTOBER 15, 2021

You work hard to create great emails—and there’s no reason they should end up in the junk folder. In this webinar, Grace Murray (Account Manager at Litmus) and I talked about why emails land in spam, how Litmus Spam Testing works, and how you can avoid the junk folder with Litmus. How often should I run a spam test?

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Webinar Metrics CAN-SPAM Deliverability Domain 84

SendX

FEBRUARY 22, 2019

So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses. This is a major bummer for a lot of users!

Marketing Automation Services 201

Marketing Automation Services Work Management Paid Search Agency Budget Programs 201

SmartBug Media

JUNE 23, 2023

In our recent Klaviyo SmartTake webinar, we discussed how brands can effectively avoid summer slowdown by leveraging holidays and personalized campaigns through Klaviyo. Likewise, if your target audience is solely women, skipping Father's Day campaigns might be wise. With Klaviyo's new campaign calendar feature , you can toggle on U.S.

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Webinar Metrics Segmentation SMS CAN-SPAM 98

Litmus

MARCH 8, 2021

At the time, many wondered what GDPR means for email marketers. And fortunately, GDPR didn’t kill email like the doomsayers predicted. How to collect and store email consent. So the real question is: What does all this mean for email consent from your EU and UK subscribers? How to keep email consent compliant with GDPR.

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Opt-in Terms and Conditions Opt-out CAN-SPAM 136

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts.

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Marketing Analytics Tools Lead Ranking Generation Work Management 130

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. What is an email list? What do customers get by providing their emails? How do you build an email list?

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Litmus

MARCH 18, 2021

As email marketers, we’re always looking for that elusive sweet spot: sending the right message at the right time to the right person. Get any of those wrong, and your email could fall flat. So how can you get closer to this ultimate email dream? Email preference centers. What an email preference center is (and isn’t).

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Opt-out CAN-SPAM Opt-in Tips 144

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Email Marketing Automation 134

Sharpspring

JULY 13, 2022

SparkToro conducted a fresh analysis of 44,058 active Twitter accounts and determined that 19.42% fit a conservative definition of fake or spam accounts. Here are 5 tips: Formalize a definition of a “sales-qualified lead” between marketing and sales. Integrate your email and CRM to gather quality data about your prospects.

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Sales Qualified Leads Lead Scoring Lead Ranking CAN-SPAM 98

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. We can quantify the ROI.

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B2B Marketing Practices B2B SMS 336

ATAK Interactive

MAY 23, 2019

Every day our inboxes are flooded with emails from companies trying to sell us on something. If you receive 20 or more email marketing messages a day, odds are, most of them get sent straight to the trash bin. Especially, those that buy or sell email lists. Smarter Spam Filters with AI and Machine Learning.

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Email Marketing Trends CAN-SPAM Privacy 122

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. Chapter #4: Email volume and list growth. Chapter #6: Deliverability and spam. But here’s the problem: most email marketing advice is aimed at brands with massive audiences. Chapter #1: General email marketing statistics for creators. Jump ahead.

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Statistics Email Marketing CAN-SPAM Planning 130

Litmus

APRIL 15, 2021

Are you gearing up for your next email campaign and wondering if you should QA test that email first? Or maybe, you heard some email clients might have pulled support for a feature you use. Perhaps you know how vital it is to test every email before you send, but your boss or other stakeholders think otherwise.

CAN-SPAM 108

CAN-SPAM Template Mobile Marketing Deliverability 108

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

JangoMail

MARCH 26, 2021

Email List Hygiene: What Is It and Why You Should Use It S pring is a great time to look around at the processes you have in place and see what can be organized and cleaned up. This applies to all kinds of things, including email marketing! Lists and databases are a primary component of your email marketing.

CAN-SPAM 76

CAN-SPAM Opt-out Click Rate Opt-in 76

Litmus

APRIL 29, 2021

We frequently nerd out about HTML emails. Whether it’s analyzing design trends like representation or geometric elements , or writing about tips and tricks like enabling Dark Mode , a lot of our content focuses on producing beautiful, functional HTML email campaigns. Plain text emails are just that—plain text.

CAN-SPAM 127

CAN-SPAM Bandwidth Template Deliverability 127

The Point

JUNE 7, 2017

Most BDR emails that make it to my inbox (i.e. But, ever so occasionally, an email makes it through that immediately resonates, or at least grabs my attention. The email below (I’ve purposely omitted both the company and the rep’s name) is one such example. 5 key principles to an effective sales email via @spearmktg.

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Best Practices Lead Ranking Sales Qualified Leads Account Based Marketing 145

Adobe Experience Cloud Blog

AUGUST 7, 2013

In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. How can marketers upgrade their email to make it truly engaging — and therefore more effective? Email must be relevant.

Email Marketing 48

Email Marketing Blast Campaigns Marketing Management Marketo 48