The Definitive Guide to Email Deliverability


But your email marketing effort is not yielding any results. Your CEO is demanding email marketing ROI and you have absolutely nothing to show for it. It makes you question whether email marketing is dead already? What is Email Deliverability? Some viewed the email as.

72 Definitive Reasons Why Your Emails are Going to SPAM (Reason 27 Will Blow Your Mind)


If you are reading this it is highly likely that a portion of your email traffic is landing in SPAM. Or “ Is it the new Email Marketing Provider which we moved to recently? ”. The tragedy is: You don’t have to be a spammer for your emails to land in SPAM.

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The Definitive List of Black Friday, Cyber Monday & Holiday Season SaaS Deals


SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

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The Definitive List of Black Friday SaaS Deals


SendX is an intuitive, Feature-Rich, Affordable email marketing software that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns. Cyber Monday is over.

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The Definitive List of Cyber Monday SaaS Deals


SendX is an Email marketing platform that help's businesses run email marketing campaigns at scale. With its Opti-Send technology, SendX can drive up to 2X more open rates for your email marketing campaigns.

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4 Reasons No One Likes Your Email Campaigns

Modern Marketing

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Think of sending an email like applying for a credit card. There’s an art to crafting an email.

Lead Nurturing: The Definitive Guide (2019)


It’s time to move on to the next step: figuring out how to nurture leads and create your lead nurturing campaign. Create An Email Sequence. First off, we must understand how lead nurturing fits into your overall email marketing strategy. What Is Lead Nurturing?

Video Marketing How-To: Add Video to Your Email Campaigns


This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly.

Advisor Sees Immediate Results with The FMG Suite Email Campaigns Tool

FMG Suite

Email Marketing Campaign for Financial Advisors. For financial advisors, an email marketing campaign is a critical component of a successful marketing strategy. Your prospects and clients still cite email as their preferred medium of communication.

The Definitive Guide to Conversational Marketing


So, instead of one-to-one interactions, marketers relied on one-to-many marketing tactics– i.e. email, social media, direct mail, billboards, etc. The average email open rate is around 20%. The post The Definitive Guide to Conversational Marketing appeared first on ZoomInfo Blog

The Definitive Guide to a Data-Driven PR Strategy


Most companies have a system in place to collect information from prospects, customers, lead generation efforts, email campaigns, and networking events. Distribute the survey by email campaign, social media, or on your website.

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What Is Lead Management? Definition, Process, Best Practices, and Platforms

Martech Advisor

All of these activities fall within the definition of lead management. As a result, you can’t conduct targeted content campaigns and must rely on the customer to contact you on their own.

Convert Prospects Into Customers: The Definitive Guide (2019)


Prospect definition. Say you purchase a list of emails, or you’ve gotten a referral from one of your clients, or someone has downloaded your eBook and joined your mailing list. What if your prospects are ignoring your emails, and you can’t get them to respond?

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples


When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. What is a transactional email ? Not only have we collected these emails, but we've also dissected them to figure out what makes them truly great.

What Is a Content Management System (CMS)? Definition, Key functions, Best Practices with Examples

Martech Advisor

Email marketing: By integrating email marketing platform with the CMS, you can automate list building efforts and set up workflows that can send an email to your subscribers every time you publish new content. Definition, Types, Strategy, Best Practices with Examples.

What Is Content Automation? Definition, Marketing Best Practices, and Top Platforms

Martech Advisor

Content marketing automation can be applied to activities such as email marketing, content curation, proofreading, social media sharing, etc. Automate bulk email campaigns. Salesforce’s AI email marketing tool is one such content marketing automation platform.

What Is Email Automation? Definition, Benchmarks, Marketing Best Practices with Examples

Martech Advisor

Email automation is defined as a set of processes and technologies used to send promotional/transactional emails automatically to customers. Email marketing is a popular tactic for brands around the world, given its low investment and high ROI. What Is Email Automation?

Email Bots: What They Are, Why They Matter, and How to Stop Them

The Point

Congratulations: your last email campaign generated a really high click-through rate. Email bots. Acting as a spam filter, email bots prevent malicious emails from infiltrating mail servers by auto-clicking the links in incoming emails.

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The Definition of Omni-Channel Marketing – Plus 7 Tips


The effectiveness and ROAS (return on ad spend) of print media, television ads, and batch and blast email campaigns are on the decline. I’ve also received emails from Bonobos referencing previous purchases, and recommending complementary products.

6 Lead Nurturing No-No's to Avoid in Your Email Campaigns


This means lead nurturing campaigns are necessary to help move these 50% of leads through the sales cycle to make them better ready to make a purchasing decision. That said, implementing an effective lead nurturing email campaign can be much harder than it sounds.

How to use Video in your Email Marketing Campaigns


Email campaigns are a great way to share your video content, but people are still a bit unsure about how to include video effectively. In this post I’ll share some tips and tricks to help everybody add the special sauce and really amp up their nurturing campaigns.

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Industry Spotlight: Email Marketing at Nonprofits


Every industry does email marketing a little differently. That’s definitely the case with nonprofits. As with other organizations, email marketing is critical for nonprofits. Nearly 79% of nonprofits say email marketing is important to the overall success of their organization.

Automated Emails: Your Secret to Driving More Business


Creating automated email workflows is one of the best ways to ramp up your marketing efforts. It also keeps your list engaged and clicking on your emails. After all, we all know that email has an extremely high ROI of 4,400%. Image Source: Campaign Monitor.

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How to Use Video in Your Email Marketing Campaigns


Email campaigns are a great way to share your video marketing content, but you might still be a bit unsure about how to include video effectively. 4 tips for incorporating video in your emails 1. If you’ve decided to go video in your email campaigns, how’s it working?

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Email Marketing Can Be Profitable with Big Data

KEO Marketing

Email marketing has been around since, well, the invention of email. New, shiny toys like social media and mobile marketing are now getting a lot of attention, so it can be tempting for marketers to forget about email or put it on the back burner.

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Why You Can’t Write Off Email Marketing—It Beats Social Media


Email marketing, on the other hand, soldiers valiantly on and remains the most effective B2B communication and conversion tool after organic search. The study also indicates that an email customer is 11% more valuable than the average.

B2B Email Marketing Tips That Work

Sales Intelligence View

Email marketing is one of the most effective marketing techniques around, but it does have some unique caveats. Here are some tips about how to create a B2B email marketing campaign that really works. Landing pages are just as important as the actual email messages themselves.

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17 (of the) Best Email Marketing Guides of 2011


As figures below show, email marketing remains a vital element of modern B2B and B2C marketing programs. More than four out of five internet users check their email first when they go online for business each day, and nearly three-quarters check email six or more times per day.

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How to Measure Email Success in 2015: A Call to ROI

The Point

Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. News Flash: opens and clicks do not measure the success of an email campaign.

7 MailChimp Alternatives (Our Feedback After Trying Them Out)


So here, we share our in-depth feedback and comments on using the top alternatives to MailChimp: SendX Campaign Monitor ActiveCampaign AWeber ConvertKit Constant Contact Drip Our team went deep into MailChimp, and realised that in a lot of cases, it isn’t the right fit for a lot of businesses.

The Truth about Cold Email


What is a cold email? And when is my email against the law? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. There is a lot to unpack here, but let me start by making clear that if all cold emails were illegal, we wouldn’t be driving successful email marketing campaigns for 2,500 companies worldwide. To start with, let me clarify the distinction between “spam” and illegal email.

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The Contextual Inbox: Moment-of-Open Email Marketing

Modern Marketing

Are you one of the 40% of email marketers who don’t segment their email campaigns? There aren’t many reasons still available for sending an entire database the same email. Given the rate of adoption for email segmentation, it may still be predominantly manual.

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Tips on Proper Brand Building with Email Marketing in 2019

Altitude Branding

One of the best channels to build brand awareness is through email marketing. Having a concrete email marketing strategy in place for your business will help you to successfully get the word out! Should you use email marketing in 2019? Your email templates.

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What Do Marketers Need to Know About AI?

Modern Marketing

Unfortunately, steep barriers to entry — and confusion about the definition of “true AI” — make that easier said than done. Marketing AI refers to automated tools that help marketers optimize campaigns, analyze consumer and prospect behaviors, and improve ROI.

Top 10 Email Marketing Templates and Design Examples You Need to Try

Martech Advisor

Email marketing templates are coded HTML files that have pre-defined elements such as design, layout, content, structure, and styles. Marketers use these templates to create emails by altering them based on their own requirements such as brand guidelines, messaging, images, and styles.

5 Campaign Optimization Tips for Better Email Marketing


In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. 1. Use dynamic content to personalize your email marketing strategy.

How to Craft a B2B Email Marketing Strategy That Works

KoMarketing Associates

Email marketing is one of the main cornerstones of several B2B marketers’ strategies. However, there is definitely a wrong and a right way to do email, especially in the age of email overload, which we as business professionals have been feeling for several years already.

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