Facebook Still Thinks It Can Make Apps Work More Like The Web

readwrite

Facebook has been pushing hard to get mobile-app developers to adopt App Links , its open source software that facilitates deep-links (think URLs that point directly to information inside apps). Facebook product manager Vijay Shankar describes App Links.

Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Sprout is currently working collaboratively with Evernote, a leading platform to capture, nurture and share ideas, to implement these tools and discover new, innovative ways to increase productivity for their team. Open communication between brands and people creates progress.

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7 Tips for Successful App Engagement

Outbrain

Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

Here’s more on how ID matching works: 3) Beware the double or triple charge. 7) Use deep linking in your ad campaigns for a better user experience. And all of it is trackable thanks to the custom URLs enabled in the deep linking technology.

Give your social oomph with SocialOomph

Biznology

I take SocialOomph for granted even though I have spoken of it for years in quite a few of my blog posts for Biznology: Reduce your Twitter bloat with @manageflitter @socialoomph @crowdfire , SocialOomph offers essential Twitter tools , Launching your social campaign with guns blazing! , The best automagical Twitter following tools for your business , Your social media marketing automation solution , Tools I use to amplify social campaigns , How to build your influencers in social media , Social media is like riding a bike. That’s eight articles since 2013. And SocialOomph might very well be the only web app that I have been paying for religiously and consistently since June 12, 2012. Why, you ask? Upload a Text File of Posts and Post Forever! So, there are several types of posts: engagement posts that are active, immediate, spontaneous, and improvised between people — do all of these by hand. Don’t use SocialOomph. There are weekly posts , potentially like weekly #followfriday posts that you repeat every Friday or weekly call-outs on Thursday mornings looking for embarrassing, priceless, or epic photos from prom, bar mitzvah, 7th grade graduation, or boot camp action photos. There are yearly posts such as birthday, anniversaries, 4th of Julys, National Wear Red Days , and even such important-but-hard-t0-remember dates like other people’s birthdays, anniversaries, and the birthdays of their kids (and even if it’s automated, it’s still always appreciated). Things like “happy Summer,” “happy Winter,” and, for the Wiccans in your life, “ a witchy Samhain to you!” And since I don’t personally like to remember to shamelessly self-promote my own company and my own brand both on @chrisabraham and @gerriscorp I like to come up with tweets, posts, and links that deep link into the best of my work, the products and services that I offer, and case studies and testimonials that I am so very proud of (alas, I just realized that I have never done that for myself or my company, I have only ever done that for my clients, so there’s some homework for the upcoming weekend). SocialOomph Supports More than Twitter: While Twitter is the most profoundly useful platform for SocialOomph, autoposting is operationalized for Twitter , Facebook , Pinterest , LinkedIn , RSS Feed , Blog , and even the Plurk zombie. So, why not plug in your RSS feed or your blog into SocialOomph and post each and every one of your latest blog posts automagically onto Twitter, Facebook, Pinterest, and even LinkedIn. Semi-Auto Follow-Back. While you might need to go over to ManageFlitter to get any sort of expensive, amazing, simple, proxied automation, you can still use SocialOomph to tee up and allow you to approve all the people who have followed you, via a manual review process that you can double-secretly hack by using a handy plug in for either Chrome or Mozilla/Firefox. Then it can go pretty fast once you get on board with the whole “sneaking around” behind Twitter’s strict terms of service (shh, don’t tell Twitter). If you’re really the savviest charmer in the world, you can also send an auto DM as well, though I have never felt it to be something I really need, though I think I’ll try it in my upcoming @4VETS4LIFE campaign. You just need to remember to review your follow approval queue every day. Semi-Auto Keyword Follows. Almost exactly like the Semi-Auto Follow-Back system above, this is what I love the most. Throw some keyword phrases such as “earned media influencer marketing,” “influencer marketing” or even “#influencermarketing” then wait and you’ll soon get a queue of Twitter users who have tweets or bios that have those keywords or hashtags. But, like above, you also need to get through that queue of sometimes hundreds of queued Twitter account profiles to approve every day — but don’t forget that you can double-secretly hack by using a handy plug in for either Chrome or Mozilla/Firefox for as long as you don’t snitch to Twitter about this convenience. There are a bunch of other solutions and tools and reports that SocialOomph has squirreled away. But, for me, it’s all about front loading lots of good, amazing, evergreen content to auto-share as well as the perfect please to follow everyone who is germane and salient to your mission, campaign, or project — just as long as you address your semi-automated queue every single day. It’s not too very difficult but it’s relatively patient — just don’t be a snitch! Like this post? Sign up for our emails here. The post Give your social oomph with SocialOomph appeared first on Biznology. Digital Marketing Internet Marketing Marketing Automation Search Marketing Social Media Marketing Facebook instagram marketing pinterest social media social media marketing twitter

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Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. This system works effectively for businesses that want to expand into an international market. Find the system that works best for your business.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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CommandIQ Gives Marketers Flexible Database and Messaging Options

Customer Experience Matrix

The system can use any identifier selected by the client and can capture relationships between IDs, such as linking a mobile device to an email address opened on that device. All those would be provided by external services linked into the system.

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Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. They also are smart about how they link to the shipment tracking.

Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. It is always helpful to know what you’re up against when beginning a link building campaign.

Marketing Tactics in 2019: A Guide With 200+ Tactics Worth Testing

Ladder.io

10 Mobile Deep-Linking Tactics. But unless you have a specific number to work toward, you’ll have no way to measure the effectiveness of your strategy. For example, if you look at the “Conversion” section in our list of growth tactics at the bottom of the page, you’ll see that the first tactic in the section suggests you eliminate links on your landing pages. This is because if you have too many links on a landing page, it encourages your visitors to navigate away.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. It covers everything from reviews, to linking signals, social signs and more.

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Mobile Marketing Motherload! 10 Gems From The Mobile Growth Stack

Ladder.io

So, they gave their users the ability to share itineraries via text link after they took a screenshot. Which brings us to the next tactic… Deferred Deep Linking. How Amplitude Works. Author’s Note: Andy Carvell is a mobile marketing genius.

Spammy Ads That Hijack Your Smartphone Are Now A Virtual Plague

readwrite

As mobile apps take over our devices , advertisers are beginning to use so-called “deep links” to encourage users to download even more applications. When someone taps on a deep-linked ad, it takes them from an app or mobile browser directly to a separate application or a download page in the platform’s app store. Deep-linked ads account for a large portion of Facebook’s ad revenue.

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second.

Negative SEO: Does It Really Exist?

Marketo

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. But, do these tactics actually work?

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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

And if you thought the work was done once you’ve accrued an initial user base, think again. Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

3 Steps to Mobile App Personalization

Marketo

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention.

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! − Deep linking.

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The Small Business Guide to Advertising on Instagram

Hatchbuck

Posting pictures and videos give your audience a glimpse into your work culture, the way your products work, or the faces behind your brand. This is a video or GIF that can also contain text and/or links. If an ad isn’t working, don’t be afraid to yank it.

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. Fraggles represent individual parts (fragments) of a page for which Google overlayed a "handle" or "jump-link" (aka named-anchor, bookmark, etc.)

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SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Marketing Action

You may know of the viral successes of certain videos on YouTube and the fact that then lots of people link to them and they rank really high in search as a result. I will mention some of the funny videos I think you should take a look at, if funny could work for your brand.

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