Sprout Social & Twitter Are Working Together to Enhance the Social Conversation

Sprout Social

Sprout is currently working collaboratively with Evernote, a leading platform to capture, nurture and share ideas, to implement these tools and discover new, innovative ways to increase productivity for their team. Open communication between brands and people creates progress.

7 Tips for Successful App Engagement

Outbrain

Deep linking is your friend. Mobile apps don’t have URLs so you can’t link to them in the normal way. That’s where deep linking comes to the rescue. Deep linking enables you to link to a specific location or page inside a mobile app.

The Four C’s of Marketing Orchestration Testing

Modern Marketing

Working within the Strategic Services team, one of our core competencies is to empower our clients to get the best out of the platforms that they use by doing many different things; one of the most important is testing! − Deep linking.

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New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Link Tracking for SMS. Dynamic Deep Links in Push & Email Messages. Bring customers back to their mobile app by embedding dynamic deep links in push and email messages.

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Give your social oomph with SocialOomph

Biznology

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Business Growth Strategies You Can Use Now (209 Tactics… And Counting!)

Ladder.io

A “Learn More” link with further information about the tactic. Some are for SaaS companies, others for eCommerce, blogs, etc… But they’re all designed to be adaptable and run as small-scale tests, collecting data and doubling down on what works while dumping those that don’t.

Account-Based Marketing Ad Targeting: Cookie or IP-Address?

NuSpark

The ad may be a video, automated pop-up or deep link ad attached to a mobile app. This type of ad targeting works very effectively on a personal basis through LinkedIn, Google+, email and other popular media. This system works effectively for businesses that want to expand into an international market. Find the system that works best for your business.

Competitor analysis: get link building help from your competitors

Biznology

If you have ever done any link building, you are likely aware that it is hard work. It takes time and patience to build relevant links that make sense. The best way to increase your link building efficiency is to study where your competitors are receiving valuable links.

7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

Here’s more on how ID matching works: 3) Beware the double or triple charge. 7) Use deep linking in your ad campaigns for a better user experience. And all of it is trackable thanks to the custom URLs enabled in the deep linking technology.

Google Authorship is Changing the Game for SEO and Digital Marketing

Biznology

Sarah Tharp wrote a great post for Biznology about how Facebook is a search tool for local queries and since she has Authorship enabled the link to the post shows up with her picture. Compare the two SERP links above, which one would you click on? Image via CrunchBase.

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Competitor Analysis: Get Link Building Help from Your Competitors

Biznology

If you have ever done any link building, you are likely aware that link building is hard work. It takes time and patience to build relevant links that make sense. It is always helpful to know what you’re up against when beginning a link building campaign.

Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More

Fathom

link]. link]. link]. link]. link] , [link]. link]. link]. Link Building Outreach Platforms Compared”. link]. link]. It covers everything from reviews, to linking signals, social signs and more.

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Mobile Marketing Motherload! 10 Gems From The Mobile Growth Stack

Ladder.io

So, they gave their users the ability to share itineraries via text link after they took a screenshot. Which brings us to the next tactic… Deferred Deep Linking. How Amplitude Works. Author’s Note: Andy Carvell is a mobile marketing genius.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

Read on to check them all out, or click the previous links to jump to your desired section. One thing you'll notice many of these examples have in common is an abundance of relevant deep links. They also are smart about how they link to the shipment tracking.

Negative SEO: Does It Really Exist?

Modern B2B Marketing

Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile. But, do these tactics actually work?

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Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video? Beyond standard content like case studies and white papers, what other information formats work best for b2b lead generation and nurturing? Link to a specific part of a YouTube video by Matt Cutts. A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second.

3 Steps to Mobile App Personalization

Modern B2B Marketing

Armed with this knowledge, you can provide personalized messaging that deep links to different places within the app, serving your users with content that is the most relevant and interesting for them, which can result in greater user loyalty and retention.

The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. Fraggles represent individual parts (fragments) of a page for which Google overlayed a "handle" or "jump-link" (aka named-anchor, bookmark, etc.)

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The Pros and Cons of Investing in a Mobile Publishing App

Hubspot

And if you thought the work was done once you’ve accrued an initial user base, think again. Reading on mobile devices has skyrocketed, opening up a world of opportunities for publishers and advertisers looking to hedge big bets on small screens.

SEO for Alternative Content Types, Part 3: The Right Content for Your Brand

Marketing Action

You may know of the viral successes of certain videos on YouTube and the fact that then lots of people link to them and they rank really high in search as a result. I will mention some of the funny videos I think you should take a look at, if funny could work for your brand.

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