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The Google anti-trust trial: A deep dive into the details

Martech

Branch Metric’s objective was to create a search engine specially for apps, that would serve app page from search queries using a “deep linking” technology. However, Google rejected this proposal with the statement “No default placement, no revenue share,” as stated in an email.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

I would like to propose an alternative to the predominant view, a speculative theory, about what has been going on with Google in the past two years, and it is the thesis of my 2019 MozCon talk — something we are calling Fraggles and Fraggle-based Indexing. Why index fragments & Fraggles?

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