Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
APRIL 22, 2015
When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. They come with valuable real estate and a captive audience, which can be used creatively to turn the end of one transaction into the beginning of the next.