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Elevate B2B Marketing News Weekly Roundup: AI Changing B2B Search, LinkedIn Benchmark Report, & Google’s New Ads Editor

Top Rank Marketing

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

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70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets

KoMarketing Associates

Modern marketers are turning to mobile for new opportunities, and research suggests that they intend to invest more in this channel in 2017. Last year, many marketers began diving deep into the use of mobile tactics to enhance their relationships with customers.

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Enterprise SEO Software: How to Choose the Best SEO Platform for Large Sites

Single Grain

Keyword research. Link acquisition. To do a lot of research, you need an Enterprise SEO platform that can perform extensive keyword research and provide all the data required to bring in qualified visitors to your site. Dive Deeper: SEO Keyword Research Made Easy in 2021. Link Building Report. Rank Tracking.

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7 Things to Know Before You Run an App Install Ad Campaign

Hubspot

In fact, our research says that on average, every paid install drives three organic installs : So if you're looking to boost your organic rankings, you should consider folding paid efforts into your overall promotion plan. Flawed as last-click attribution is, it’s the industry standard.

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The Real Impact of Mobile-First Indexing & The Importance of Fraggles

Moz

Now that Fraggle-based Indexing is in-place, it makes sense to index and report on # URLs in Search Console — especially for breaking up long, drawn-out JavaScript experiences like PWA’s and Single-Page-Apps that don’t have separate URLs, databases, or in the long-run, possibly even for indexing native apps without Deep Links.

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10 Proven SEO Tips to Boost Your Rankings

Single Grain

Research and Use Relevant Keywords Start by identifying keywords that are relevant to your topic and audience. Use tools like Google Keyword Planner or Semrush for research. Here’s a quick how-to guide for keyword research : Start with a Core Topic: Begin by defining the core topic of your content.

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Top 10 Search Engine Ranking Factors: Tips for SEO Success

Single Grain

Conduct keyword research to understand the language your audience uses and incorporate those terms naturally into your content without overstuffing. Focus on creating resources such as in-depth guides, research studies or infographics that offer substantial value to your audience.