6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality.

Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates.

#AskTeleverde – Retro in Redondo Beach

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. This particular case is indicative of how many respond when things don’t work out as intended.  An Understanding and Willingness to Work With Sales.

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Integrate + LinkedIn: B2B Social Marketing Just Got Easier

Integrate

Marketers must also either manually clean and validate these spreadsheets or struggle with invalid, incomplete or duplicate leads in their database. This is just the beginning of the B2B social marketing possibilities we’re working hard to build for our customers.

Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes. Because of that, I’d also recommend installing RStudio , another free product that makes R a lot easier to work with.

10 Lead Management Tips to Help Your Sales Forecasts Land Right on the Money

Televerde

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. Work with sales to define when a lead is ‘sales ready’.

How we Automate Outbound for sales

Albacross

That essentially meant 98% of the work our marketing team was doing to drive traffic was ineffective because it wasn’t converting. De-duplicate results against customers and active lead lists to suppress accounts that should not be emailed.

5 Pro Tips for Successful Marketing Automation Implementation

Televerde

Roles and responsibilities must be clearly defined and there must be agreement on exactly what constitutes a qualified lead, so work with sales to establish agreed-upon lead scoring thresholds. A successful data strategy consists of de-duplication, cleansing, and appending.

INBOUND 19 - Takeaways, Trends and Disruptions to Watch in B2B

Strategic-IC

Contact de-duplication, drag-and-drop editors, and easier workflow management. Users will also be able to find and merge duplicate contacts and companies, create folders for workflows and create actions that skip to different workflow steps.?.

Stop Wasting Time in Excel – Embrace R

ANNUITAS

Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes. Because of that, I’d also recommend installing RStudio , another free product that makes R a lot easier to work with.

Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B2B marketers at a DMA conference to compile a list of difficult data problems. There are two ways to de-anonymize the website visit.

Tips for Reducing Duplicate Healthcare Content

Fathom

Digital marketing and SEO blogs agree: Using duplicate content is a practice that should always be avoided. Duplicate content is one of the easiest, most common mistakes to make when building a website and consequently one of the most frequently penalized mistakes we see.

Infer Releases Profile Management Platform to General Availability; Adds Net-New Profile Builder

Ignite Tech

Lead Generation Optimization – By pulling all lead data into Infer Profile Management, marketers can score and de-duplicate records in order to compare quality across multiple vendors.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

If any aspect of your demand generation plan doesn’t work accordingly, you will not be able to see the result that you need. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads.

Bad Data In, Bad Data Out: 5 Steps to a Squeaky Clean Database

Marketo

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable.

The Top 8 Reasons Your Video May Fail

Vidyard

You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. Like Quentin Tarantino, start with the middle or the end and then work back.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

If anyone of the aspect of your demand generation plan doesn’t work accordingly, you will not be able to see the result that you need even if the rest of it is perfect. Creating a demand generation plan which is successful is not easy.

Why We Hate POI, Dislike Hybrid, and Recommend “Unique” Lead Management

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

Why Marketing Converts Hates POI, Dislikes Hybrid, and Recommends The “Unique” Lead Management Approach

Capstone Insights

Data management: Point of interest introduces a ton of duplicate records in a CRM and, though hybrid introduces substantially fewer, it still creates a large number of duplicates. Which of the duplicate CRM records does the marketing automation platform update? If not, a large volume of duplicate contact records will emerge which will make it more difficult to run reports and more difficult to use the CRM system in general.

3 Ways to Keep Your MarTech Stack Tidy

Marketo

De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Author: Ed King Does your MarTech stack look like your kitchen drawer?

It’s An Open Platform World. HubSpot’s Growing App Ecosystem Helps You Thrive In It.

Hubspot

To run your business effectively and to give customers a coherent and compelling experience across all the different touchpoints they have with you, all these different apps need to work together. Data cleaning and de-duplication. Slack -- collaboration hub for work.

Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. Is what I paid for the work a fair price?

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Ethics & Wonder/Amazon's Mechanical Turk/Kiva

Smashmouth Marketing

Having already experimented with outsourcing some database work to India, we thought we should give a try to Amazon's Mechanical Turk. From the FAQ page: "Amazon Mechanical Turk is a marketplace for work that requires human intelligence. Is what I paid for the work a fair price?

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Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Glossary of Lead Management Terms

LeanData

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.

LeanData Announces Series A Funding Led By Shasta Ventures and Felicis Ventures

LeanData

Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives. Data Quality – For continuous de-duplication, filtering, matching, and lead conversion to contacts and accounts. LeanData simplifies the B2B sales process, enables sales and marketing to close deals faster. Download. View PDF. Sunnyvale, CA, March 25, 2014 : LeanData, Inc.