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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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How to improve marketing ROI with clean data

Martech

“When we took that deep dive, we found that there were some things clouding that view. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” Find out what types of data are missing and include them in the setup.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

To view the complexity (or simplicity) of your site’s structure, run your domain name through an online Visual Site Mapper. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first.

SEO 105
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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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AWS unveils AWS Entity Resolution

Martech

AWS Entity Resolution allows us to easily match and link these disparate records to create a 360-degree view of our customers, enabling us to deliver a more personalized guest experience at every touch point, across our portfolio of hotels around the globe.” Landucci, director of technology management at Best Western Hotels, in a release.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

As the previous metrics of success are deprecated and customers are increasingly digital-first, marketers are realizing the importance of having a truly cross-channel view of performance. Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018.

Privacy 98
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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. The new experience looks great, and from the consumer point of view, it’s an improvement over the previous experience.