Building Your B2B Marketing Database

Biznology

Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.

Build 204

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads.

The Featured Snippet Is Now Result #1: What This Means for SEO

Conductor

Gennaro Cuofano asked if the change applies to knowledge panels, and Sullivan replied that different display types for snippets that are not knowledge panels (like snippets displayed on the right rail of a page) were being de-duplicated, again for a more simple, friendly UX.

The Top 8 Reasons Your Video May Fail

Vidyard

If you can tailor your videos to verticals like healthcare startups and BPO providers, replete with images of hospitals and call centers, they’ll see far greater success than videos targeted to ‘businesses.’

14 Quick Tips for Kick-Ass Lead Management

Hubspot

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Sales wants more, better leads.