5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional.