Salesforce Marketing Cloud

DECEMBER 6, 2023

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

Small Business Marketing 59

Small Business Marketing De-duplication Work Management Marketing Automation Services 59

Biznology

JANUARY 30, 2015

How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

DealSignal

MARCH 11, 2019

A few years back, I attended a three-hour “vendor shoot out” between two CRM vendors hosted by an IT services firm. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay.

Enterprise Management 78

Enterprise Management Marketing Automation Services Data Hygiene De-duplication 78

ANNUITAS

SEPTEMBER 7, 2010

Many vendors are out there proclaiming how easy it is to implement their Marketing Automation or CRM technology.  If your message doesn’t resonate with your buyer, they’ll move on to the next vendor until they find one with whom they can relate. A Process-Based Approach to Lead Management. Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Make sure you define a process for how data is compiled , segmented, and de-duped.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Martech Advisor

DECEMBER 27, 2019

Luckily there are things businesses can do to validate the ROI of technology implementations and a new study quantifies organizations’ investment after adopting technology, writes, Dr. Gero Decker, Co-founder & CEO, Signavio. Avoid Duplicated Efforts. This was reduced by 5% in Year 1, 7.5%

ROI 61

ROI De-duplication Marketing Management Lead Ranking 61

Adobe Experience Cloud Blog

OCTOBER 9, 2015

It contains duplicate records, incomplete addresses, and limited segmentation. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. Many marketers think the only way to make their database better is to invest in getting it cleaned by a data vendor. Fix bad emails.

De-duplication 48

De-duplication Marketing Management Marketing Automation Services Lead Scoring 48