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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 117
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The 2020 Data Governance Guide for Beginners

Martech Advisor

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Transparency.

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How to Survive the Next Google Algorithm Update

seo.co

At least, that was the latest count in 2018 when Google was still transparent about the changes. The search engine has stopped being transparent about the amount of data it processes per day. De-indexing bugs and other glitches. Keyword duplication and cannibalization. You have certainly heard about Google’s algorithm.

Google 98
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RebelMouse Q3 2021 Platform Performance Updates

RebelMouse

As a globally distributed team, it's important for us to remain transparent about how we're able to power some of the best-performing sites on the open web. Then, we removed requests that were duplicates or where data could be retrieved through other, more efficient methods. Mariano de Simone, Solutions Architect.

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How to Sell a Product Without Sounding Salesy

ConvertKit

I think we can all agree that gets tiresome after the 100th duplicate email! When you promote a product or service authentically, transparently, and in a way that’s providing value to your people, there’s absolutely nothing sneaky, iffy, or salesy about it. And then there’s the sea of identical swipe copy…Never mind.

Product 93
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10 New Google Algorithm Changes Announced

Industrial Marketing Today

What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly. Better page titles in search results by de-duplicating boilerplate anchors: Google’s explanation: We look at a number of signals when generating a page’s title. It’s a fact of SEO life.

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How Account Pursuit Differs from ABM

Terminus

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. It’s a myth that needs to be debunked.”. And it’s not that complicated to fix the problem.