Salesforce Marketing Cloud

APRIL 21, 2022

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. What gets measured, gets done,” says Erika De Haas, vice president of marketing communications. “As Marketers are also more focused on first-party data.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98

Rev

FEBRUARY 15, 2023

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Best practices for improving customer retention Develop a thorough understanding of the customer journey and identify touchpoints where the customer success team can improve customer experience and satisfaction.

Ideal Customer Profiles 78

Ideal Customer Profiles Practices Lead Ranking De-duplication 78

ClickZ

JULY 22, 2020

The proliferation of martech tools and marketing touchpoints has created a wealth of data which, while a boon for businesses, can also present challenges when it comes to data management, analysis, security, and consistency. There are many more tools available, so be sure to research solutions that fit within your budget and business type.

Budget Programs 113

Budget Programs Enterprise Management Tools De-duping 113

Hubspot

SEPTEMBER 4, 2019

To run your business effectively and to give customers a coherent and compelling experience across all the different touchpoints they have with you, all these different apps need to work together. Data cleaning and de-duplication. Interactive content. Loyalty program management. Influencer management. RFP response management.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Valasys

MARCH 5, 2020

Marketers need to understand that search queries for their brand names in the search engines are vital touchpoints that need to be optimized to improve your omnichannel reputation. Subdomains with gTLD such as de.example.com Subdirectories with gTLD such as example.com/de/ Avoid URL parameters such as site.com?loc=de.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Content Standard

APRIL 22, 2015

First Touchpoint What was the first campaign, blog post, Web page, or piece of content the lead interacted with? Last Touchpoint: What was the last piece of content the lead interacted with before becoming known? This is one of my favorite reports in Marketo because it shows all marketing touchpoints at the company level.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 27, 2022

Delete outdated and unusable records Merge duplicates to prevent fragmented profiles Automate lead-to-account linking Consolidate your stack as much as possible With a clean, organized and updated database, complying with data privacy regulations becomes far more straightforward. How do duplicates happen?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100