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AWS unveils AWS Entity Resolution

Martech

We are excited to be one of the first customers to test this new service and to incorporate AWS Entity Resolution workflows into our Guest Profile process,” said Joseph W. Partner integrations are also in the works with identity companies LiveRamp and TransUnion, as well as open-source identity solution Unified ID 2.0.

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. With an accurate data foundation that evolves with the changing data ecosystem, marketers gain operational efficiencies and can time back to do more testing and learning.

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7 Ways to Improve Your Lead Management Process

Zoominfo

A/B test your landing pages: Personalized lead generation isn’t a process you’ll get right on your first try. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. Combat this problem by scrubbing your lead database and removing duplicates.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Develop a simple method for testing the accuracy from this group as an ongoing practice. How do I match and de-duplicate customer records effectively? Test a few vendors to find the one that works best with your data. That may be okay for the rep, but it’s not okay for the company. Train and motivate them well.

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The 2023 B2B Data Buyer’s Guide For RevOps Leaders

SalesIntel

Data that is duplicated, erroneous, and harmful to your success. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. The human element is another component that contributes to data deterioration.

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7 Ways to Improve Your Lead Management Process

Zoominfo

A/B test your landing pages: Personalized lead generation isn’t a process you’ll get right on your first try. Test different form fields, CTAs, and more to optimize your landing pages for higher conversion rates and improved lead management. Combat this problem by scrubbing your lead database and removing duplicates.

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? Things like duplicate content, scrapped content, affiliate content, and automatically generated content fall under this category. Do a quick search on Google Site Speed Test, Pingdom or GTmetrix. Now test your competitors.

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