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How to improve marketing ROI with clean data

Martech

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” It helps organizations make better decisions for their customers and, in turn, increases ROI.

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Pioneering the Use of AI for B2B Sales & Marketing

Zoominfo

Studies show that data scientists dedicate an estimated 45% of their time to manually scrubbing raw datasets and prepping them for import. Data as a service (DaaS) is a suite of products and services that automatically cleans, enriches, normalizes, de-duplicates, and unifies data sources together.

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27 RevOps best practices for driving revenue growth

Rev

Align sales and marketing processes to avoid duplication of efforts and ensure a cohesive end-to-end customer experience. Best practices to increase flow and conversion of high-quality leads Study the exegraphics of your best customers to learn what characteristics your ideal customers display when showing signs of being ready to buy.

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Stop Wasting Time in Excel for Data Management- Focus on R

ANNUITAS

Below are just a few of the data pain points I’ve used R to solve: De-duplicated data based on multiple fields while still prioritizing one field over the others. While you will need to spend a few weeks studying the code, I encourage you to think of this as an investment as opposed to extra work.

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Position Zero Is Dead; Long Live Position Zero

Moz

In the "before" screenshot above, we can clearly see that the featured snippet URL is duplicated as the #1 organic result (note: I've added the green box and removed a People Also Ask box). We also debated whether duplicating data in rankings reports added value for customers or just created confusion. Cool your jets, Starscream.

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Why Isn’t My Website Ranking? 9 Reasons You’re NOT Ranking on Google

seo.co

If you’ve already indexed your site, perhaps you accidently de-indexed it by mistake? Using a tool like Ahrefs or Moz , take the time to study your backlink profile. Things like duplicate content, scrapped content, affiliate content, and automatically generated content fall under this category. Google Has Penalized Your Site.

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Learn How Commitbiz Improved their Sales Efficiency with LeadSquared

LeadSquared

Lead Enrichment & De-duplication . In addition to business incorporation, the firm offers accounting, feasibility studies, and software consulting services to several enterprises in private, government, and academic sectors. . Contextual Lead Engagement. Improved Sales Workflows. 100 % Sales Visibility.