The Care and Feeding of Your Marketing Database

Reachforce

Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data.

The Care and Feeding of Your Marketing Database

Reachforce

Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data.

The Care and Feeding of Your Marketing Database

Reachforce

Here at ReachForce we’ve found that number to be closer to 30%, but either way it’s a huge number of contacts that negatively impact your marketing campaigns on countless levels. I do have to wonder, however, if this type of campaign would be necessary if the marketing organization had a proper database maintenance program in place; a systematic methodology of cleaning, de-duplication, and appending or correction of bad data.

5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

   As posted on the Reachforce blog – SiriusDecisions states, “The company that markets with a healthy data-cleansing routine can realize nearly 70% more revenue than an ‘average’ organization, based purely on data quality.”    This includes processes for data validation, data segmentation, data standardization, de-duplication rules and data control. 

Work 100