Building Your B2B Marketing Database
Biznology
AUGUST 26, 2013
SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Photo credit: Wikipedia. Your most important tool in B2B is, arguably, the marketing database.
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