Building Your B2B Marketing Database
AUGUST 26, 2013
Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to customer segmentation, analytics, and marketing communications of all sorts, whether for acquiring new customers or to expand the value of existing customers. SIC or NAICS. Survey questions (e.g., Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records).
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