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Biznology
AUGUST 26, 2013
Survey questions (e.g., Qualification questions (from lead qualification processes). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Purchase preferences. Budgets, purchase plans.
Pam Didner
SEPTEMBER 16, 2020
When you ask sales what you can do to better support them, it’s going to be like opening Pandora’s box, they will tell you many, many things that they need your support on. Here are the 5 must-ask questions, I created a YouTube video to show you why. 5 questions you should ask your salespeople: How do you handle rejections?
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Zoominfo
APRIL 27, 2022
In this post, we tackle some foundational dirty data questions: What is dirty data? Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system. They can show up in your prospect lists, contact data, and sales accounts.
Hubspot
DECEMBER 21, 2011
We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Nurtured leads have a 23% shorter sales cycle , but you won't get it right the first time.
Heinz Marketing
AUGUST 5, 2021
Personally, I’ve had experience with a few of these platforms at varying levels so I’ll leave you with a few things to think about and questions to ask yourself when you’re reviewing ABM platforms. Execute targeted display advertising, dynamic web personalization, and intent-drive sales plays, all on one platform.
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