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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. What gets measured, gets done,” said Erika De Haas, vice president of marketing communications at Sobeys. “As Watch the free demo Originally published on Salesforce.com on September 27, 2023.

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Technical SEO 101: 8 Methods for Improving Technical SEO

seo.co

For example, say you publish a bunch of photos from your 2020 trip to the Bahamas. There are three main ways to optimize your content for SEO in this regard: Remove duplicate content. If you have duplicate content or thin content, those are the most important areas to focus on first. Duplicate content. Set canonical URLs.

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How to improve marketing ROI with clean data

Martech

A study published by Zoominfo found that 94% of businesses suspect their customer data is inaccurate. Things like missing data, bad or old data, siloed data over to the side, duplicates spanning across multiple systems.” It helps organizations make better decisions for their customers and, in turn, increases ROI.

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AWS unveils AWS Entity Resolution

Martech

The AWS Entity Resolution customer uses the AWS Management Console to match and de-duplicate records with a flexible and configurable workflow that takes only minutes to execute. This, in turn, makes it easier for brands and publishers — or any two data parties — to enrich their data in a privacy-compliant way via clean room.

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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Publishing videos to YouTube just to create backlinks. + Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. Worst case scenario, your entire domain name could get de-indexed or even blacklisted from Google and other search engines.

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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

The first was a blow to a lot of publishers we follow, and the second had people freaking out as they saw their average rankings plummet in Google Search Console. It also had negative impacts on publishers, possibly as a knock-on effect for the ones that write a lot about money and life. This is welcome news for some.

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What is Negative SEO?

SmartBug Media

Duplicate Content: Copying and pasting your content, and publishing it on multiple sites all over the internet is one of the easiest methods spammers use to penalize your site. Fake Social Media Profiles: Negative reviews published on social can hurt you. Want to increase your search engine rankings the good old-fashioned way?

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