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January 2020 30/30: Two Major Updates and Other Fun Stuff to Kick Off the Roaring 20s

Conductor

Once again, it looks like Google is working hard to de-value questionably sourced information or user experiences built around clickbait in favor of information with a reliable and unimpeachable pedigree. I don’t usually promote products in the 30/30, but this product is near to my heart. This is welcome news for some. Just sayin’.

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Position Zero Is Dead; Long Live Position Zero

Moz

Posted by Dr-Pete In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as "position zero" or "ranking #0." We also debated whether duplicating data in rankings reports added value for customers or just created confusion.

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Building Your B2B Marketing Database

Biznology

Promotion history (record of outbound and inbound communications). Unique identifier (to match and de-duplicate records). Once these elements are pulled in, matched and de-duplicated, it’s time to consider external data sources. Survey questions (e.g., from market research). Customer service history.

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The Top 8 Reasons Your Video May Fail

Vidyard

Actual engagement and impact matter a whole lot more, as does how you promote it and who you’re promoting it to. You’re the expert, after all, and you’re bound to find things like lead de-duplication and neural networks fascinating. Now, as we know, views aren’t everything.

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How to Sell a Product Without Sounding Salesy

ConvertKit

Some people think promoting other people’s products is so much easier than promoting their own, while other people break out in a cold sweat at the thought of it. I think we can all agree that gets tiresome after the 100th duplicate email! And then there’s the sea of identical swipe copy…Never mind. Pressured? A bit icky?

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The 4 Forces of Marketing Operations & Technology

chiefmartech

Eliminate redundant or duplicate tools in the global marketing stack. In time, some may get promoted up to a centralized standard, if they’re globally applicable (not all of them are). If it becomes too de-synchronized or siloed as a result, it will then pull back through greater centralization. Both, of course.

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Google Rolls Out New Content Update: Here’s What You Need to Know

ClearVoice

She specializes in highlighting issues, from duplicate content to penalization due to new algorithm changes. Write a promotional piece, step-by-step guide, listicle, or general article depending on what your target audience wants to accomplish. . — Kristine Schachinger , SEO and Digital Marketing Consultant.

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