5 Common Demand Generation Plan Problems to Avoid
NOVEMBER 28, 2019
You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.