Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Demand Generation 63

Demand Generation Demand Plan Generation 63

Only B2B

NOVEMBER 28, 2019

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

Demand Generation 48

Demand Generation Demand Plan De-duplication 48

Hubspot

DECEMBER 21, 2011

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering.

Lead Management 43

Lead Management De-duplication Frequency Lead Nurturing 43