Remove De-duplication Remove Persona Remove Validation Remove Vertical

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. Even the organizations that are present in the narrow verticals are unable to fill their sales pipeline with only inbound marketing leads.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional.