5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads.

5 Common Demand Generation Plan Problems to Avoid

Only B2B

You may have program objectives, buyer persona profiles as well as content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Imagine the number of hours that is wasted for just trying to manually standardize, validate, de-duplicate and upload the bad leads.

14 Quick Tips for Kick-Ass Lead Management

Hubspot

Determine the validity of a lead. We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering.