5 Common Demand Generation Plan Problems to Avoid
NOVEMBER 28, 2019
You may have program objectives, buyer persona profiles as well as a content strategy but you have nothing to link them together. If you are facing this problem, you need a messaging map, that is, a document that can connect your content and key messages to all your relevant personas, accounts and buying stages. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads.