Terminus

JANUARY 22, 2021

Marketers will often complain about duplicate, inconsistent, and incomplete entries in their data — otherwise known as “dirty data.”. Often millions of dollars are lost through easy-to-fix issues like datasets needing to be merged or de-duped. It’s a myth that needs to be debunked.”. And it’s not that complicated to fix the problem.

Account Based Marketing 34

Account Based Marketing ABM De-duping Ideal Customer Profiles 34

ANNUITAS

OCTOBER 6, 2010

Developing various profiles that match the multiple buyer personas will enable your company to better engage with each one through your nurturing program. To make matters worse, the company’s solution to cleaning data was to have the sales team delete duplicate records, leaving just one. Define Your Lead Qualification Process.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Pam Didner

SEPTEMBER 16, 2020

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. Communicate content by products, by personas, by industries, and by sales stages.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Hubspot

DECEMBER 21, 2011

We definitely recommend de-duplicating leads based on email address at the very least, but you should also verify information such as zip code, phone number, and email address when possible to keep lead records up to date, and thus, functional. Consistently scrub lead data.

Lead Management 28

Lead Management Lead Scoring Lead Ranking Sales Qualified Leads 28

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 116

Account Based Marketing ABM Marketing Automation Services De-duping 116

Televerde

NOVEMBER 4, 2019

Make sure you are creating content geared towards your buyer personas and customers’ needs to help position yourself as an industry expert. Make sure to utilize buyer’s journey mapping and develop customer personas so you can deliver the right message at the right time. Progressively understand the prospect’s needs.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

Content4Demand

SEPTEMBER 8, 2021

Through persona research and interviews, we built these out (in a simple spreadsheet) for each of our key personas, based on what they likely care about when it comes to each of our top keywords. For building that foundation of a frictionless content experience, our team created what we call value cards.

Intent Data 84

Intent Data Intent Content De-duplication 84

markempa

JULY 22, 2012

What does it mean to “enrich data” and “merge/de-dupe”? It also makes it easy to identify duplicates and merge information – that is literally what is meant by the term “merge/de-dupe.”. ” What is a persona? Picture whom you’re talking to and that is, in essence, your persona.

Lead Scoring 120

Lead Scoring Lead Ranking De-duping Optimization 120

Convince & Convert

APRIL 22, 2016

Segment and Target People With Content Aligned to Their Persona. The right solution allows you to match, cleanse, de-duplicate, and standardize all your data. Avoid Duplicate Leads. These duplicate emails happen because there are duplicate leads—quality leads that were classified wrong or entered twice.

De-duplication 98

De-duplication Lead Scoring Lead Ranking Leads 98

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. Built a foundation for a personalized customer journey (reduced duplicated CRM accounts by 36%, increased contact-to-account associate by 28%). Persona Map to plot next wave of engagements. FireEye: The Next Wave of ABM . Ride the Wave.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

Hubspot

APRIL 30, 2018

Google My Business has become the creme de la creme of local search -- since Google understandably feels most comfortable sharing content it can support and verify, Google My Business is their tool to help your business meet Google’s needs. It's also important you avoid duplicating content across multiple location pages.

SEO 101

SEO De-duplication Work Management Aggregators 101

Martech Advisor

OCTOBER 15, 2019

The focus has shifted from anonymous persona-based personalization to Personally Identifiable Information (PII) driven ‘segment of one’ personalization, especially with AIdriven technology that is able to customize on the fly. From ad tech driven personalization to martech driven personalization : from the days.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 84