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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

New tools and technologies emerge and must be evaluated. This can be an expensive, but very helpful, tool. How do I match and de-duplicate customer records effectively? Find a solid software vendor with a tool specifically designed to parse, cleanse, and otherwise do the matching for you. Like this post?

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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. Marketing automation systems are increasingly baking this option into their tools. Here are six that will bring tears to your eyes—but don’t worry, we also offer some solutions.

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The Best Marketo Add-Ons for SMB

SmartBug Media

For newbies, Marketo proves its value right off the bat as an excellent email automation tool. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. De-duplicate your leads.

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Optimizing your site information architecture (IA) for Panda

Biznology

No one goes looking for white papers. They will choose a white paper within that topic area if it suits the information task they are trying to accomplish. Sitemaps, de-indexing and redirecting. Normally, Google will pay close attention to site IA when it attempts to rank apparently duplicate content within the same domain.

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Complete On-Site Technical SEO Checklist

seo.co

Formerly known as Google Webmaster Tools, Google Search Console is a free tool that helps webmasters monitor Google search rankings and troubleshoot certain technical problems. You can also use this tool to narrow down further details about your target market. Google Analytics is a free tool and you can sign up to get it here.

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What Is A/B SEO Testing?

Single Grain

Group A sees your standard page with a 150-word product description; Group B is redirected to a duplicate of the page with a 400-word product description. When it's small things like the copy on a button or a headline, you can make the change in Google Optimize's tool without having to edit the actual page.”.

SEO 104
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International SEO: How to Optimize Your Website to Capture a Global Audience

Single Grain

After doing my research, I now have lots of data in my table: Now, it's time to use some tools to pull all the information about our selected competitors to help us defeat them in the organic rankings. Dive Deeper: How to Perform Marketing Competitor Analysis (+ 6 Best Tools Comparison). Step 5: Perform Competitor Analysis.

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