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Black Hat SEO: 19 Short-Sighted SEO Tactics that Will Kill Your Rankings

seo.co

Duplicate content. + Black hat tactics waste time and money while putting your entire site at risk of being de-indexed and/or blacklisted entirely. And if you don’t build links properly, they can disappear, make your site look bad, or put your website on Google’s radar as spam. Irrelevant keywords. + Keyword stuffing. +

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Guest Blogging Services: Filtering Out Poor Publishers for Guest Posting

seo.co

Similar to Google’s old system of Pagerank, the Domain Authority/Domain Rating of a website can help provide with an initial gauge of the quality of the site and help you determine 1) the value of a backlink from the site and 2) how much effort should be expended in acquiring a link. What is the site’s Moz Spam Score?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Google’s Link schemes documentation tells you everything you need to know, but here’s a quick snapshot: Don’t buy or sell links that pass PageRank.

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How to Filter for Quality Publishers When Guest Posting for SEO Link Building

seo.co

Similar to Google’s old system of Pagerank, the Domain Authority/Domain Rating of a website can help provide with an initial gauge of the quality of the site and help you determine 1) the value of a backlink from the site and 2) how much effort should be expended in acquiring a link. What is the site’s Moz Spam Score?

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101 Ways to Improve Your Website’s SEO & Improve Your Google Rankings

seo.co

Otherwise, you’ll run the risk of search bots getting confused; they may see two versions of your site and register them as duplicates, or they may search for nonexistent pages, or they may even rob you of your domain authority entirely—like what happened to Toys R Us in a major SEO blunder back in 2014. Image Source: Robotstxt.org ).

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How to Protect Your Website Content From Future Panda Updates

Hubspot

If you're unfamiliar with Google's Panda Update, it is essentially one of Google's search engine algorithm updates that targets and pushes down the rankings of content farms and duplicate content on the web. Around this time last year, I designed a PageRank infographic that explained Google's PageRank in laymen's terms.