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Troubleshooting your B2B marketing data problems

Biznology

Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit. This is why it’s a good idea to do periodic de-duplications by functional title to get a sense of new names that have popped up at the companies in your database.

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Your Complete Marketo Migration Checklist

SmartBug Media

Plus, it chooses from duplicate records at random when logging activity history. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. As you clean out, be sure to: De-duplicate your CRM leads and contacts as much as you can pre-migration. Which data matters?

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The Best Marketo Add-Ons for SMB

SmartBug Media

De-duplicate your leads. Marketo allows you to manage truly multi-channel marketing experiences across social, web, and digital ads—and sales empowerment tools help your reps build consistent email journeys throughout the customer lifecycle. Sales reps see their leads ranked by recency of engagement and overall lead score.

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How to Sell a Product Without Sounding Salesy

ConvertKit

I think we can all agree that gets tiresome after the 100th duplicate email! Affiliate marketing is a strange beast in the online business world. It can divide people into two camps: those who love it and those hate it. Some people think affiliate marketing is gross and spammy; other people see it as a great additional revenue stream.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

Many of us don’t have full visibility into how many emails our prospects receive from us when email campaigns are de-centralized and your CRM or marketing automation tools may not capture all the email sent by your marketing and sales teams. In essence, digital marketing is a lot of work, as is demand generation and working with sales.

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7 Common Types of Dirty Data and How to Clean Them

Zoominfo

Digital consent, opt-ins, and privacy notifications are the new norm in an increasingly consumer-centric business landscape. Just like duplicate records exist in various places within your database, multiple versions of the same data elements can exist across different records in your system. What are examples of dirty data?

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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Duplicate content. I am hearing a groundswell of complaints about opt-in and other types of pop-ups on websites. Or how about ridding your content of these outdated SEO tactics? SEO #contentmarketing Click To Tweet. Ultimately, good content is king. They are rhinos that will stomp all over your content efforts. So stop them.