chiefmartech
MARCH 13, 2024
The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams. It’s a lot of small apps. The assumption is that such shadow IT is bad, like trans fats. I believe it’s possible.
seo.co
MAY 1, 2022
De-indexing bugs and other glitches. Keyword duplication and cannibalization. Get some objective opinion on how they find the experience when they interact with your website. The next step is to determine the cause. There are multiple potential reasons for the sudden drop in traffic: Algorithm updates. Erroneous robot.txt rules.
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Adobe Experience Cloud Blog
FEBRUARY 26, 2016
De-duplication. The database can get cluttered with duplicate data fields, and it becomes almost impossible to remember what the data is, where it came from, or how to leverage it. Some of the hottest unitasker categories are: Predictive lead sourcing. Predictive lead scoring. Attribution. Data enrichment. Marketing automation.
Brightedge
JANUARY 4, 2023
Not only will implementing hreflang tags improve user experience, but your rankings will also benefit from informing search engines that close duplicates are meant to serve specific regions. This helps to ensure that users see the most relevant version of your content and prevent near-duplicate content issues.
Moz
MARCH 2, 2021
In my experience, a lack of data can lead to a senior stakeholders’ opinions carrying more weight than an SEO expert’s recommendations. Duplicate the Ranking URL column to a new column called Normalized URL. Duplicate the new, clean Normalized URL column to a new column called TLD. Start by asking the right questions.
ConvertKit
OCTOBER 30, 2018
I think we can all agree that gets tiresome after the 100th duplicate email! No matter your opinion, there’s no doubt that affiliate marketing, when used properly, can provide revenue streams, support your business goals, and serve your existing clients in more ways than you can on your own.
Heinz Marketing
AUGUST 5, 2021
Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.
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