6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
How do I match and de-duplicate customer records effectively? The traditional attribution methods of assigning the credit have long been either the first touch (the inquiry source medium) or the last touch (the channel through which the lead was either qualified or converted to a sale). But it’s really nothing new.
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