Glossary of Lead Management Terms

LeanData

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. This is useful in Account based sales & marketing.

Glossary of Lead Management Terms

LeanData

Account Based Selling – Account based sales (ABS) is a strategic approach to selling in which a sales organization chooses a specific target of accounts and focuses their efforts to sell into that specific target audience. This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. This is useful in Account based sales & marketing.