6 thorny data problems that Vex B2B marketers, and how to solve them
Biznology
JANUARY 30, 2015
Business-to-business marketers are plagued by data problems. Data entered by our sales people ends up as mush in our database. They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated.
Let's personalize your content