Biznology

JANUARY 30, 2015

Business-to-business marketers are plagued by data problems. They don’t follow the rules; or there are no rules. Give them objective rules to follow. If this group cannot follow the rules, then the rules should be re-evaluated. How do I match and de-duplicate customer records effectively?

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Televerde

FEBRUARY 20, 2020

As experts in all things sales and marketing, our clients look to us for guidance. Stumped by a sales or marketing situation? Dear Televerde, I’m well overdue when it comes to digital transformation, and I need some marketing technology advice. I’m a marketer, not a technology expert! We’ve got you. How exciting!

De-duplication 52

De-duplication Marketing Automation Services Marketing Automation Sales Qualified Leads 52

Televerde

SEPTEMBER 11, 2019

So, you’ve decided to take part in the renaissance and implement marketing automation technology into your organization. As I’m sure you’ve heard, organizations all over the world are finding massive success automating and streamlining their marketing tasks and workflows. Have a clear marketing strategy. How exciting!

Marketing Automation Services 40

Marketing Automation Services Marketing Automation De-duplication Automation 40

ANNUITAS

OCTOBER 6, 2010

Lead nurturing is a hot topic right now. It seems that most of my recent conversations with prospects, customers and others in the B2B marketing industry are centered on lead nurturing. My personal experience is that marketers definitely want to (and in some cases, are planning to) deploy lead nurturing of some kind.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

6sense

DECEMBER 10, 2021

In a crowded market of HR platforms, employee experience platform Kazoo knew it needed to out-market the competition. The company rebuilt its go-to-market strategy, put 6sense at its core, and set on a transformational path to maximize the available opportunity. The outcomes have been powerful. Catch More Waves. And why G2?

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40