Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Glossary of Lead Management Terms

LeanData

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.