DealSignal

MARCH 11, 2019

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Except for a short discussion on de-duplication of records, you would think that data was miraculously keyed into CRMs perfectly and wasn’t subject to decay. Such accuracy should not be acceptable to your sales and marketing teams. Poor data quality also impacts your marketing department’s targeting.

De-duplication 65

De-duplication Data Hygiene Vendor Mail 65

Only B2B

NOVEMBER 28, 2019

But then if it were, every B2B marketer would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that cover different marketing targets, channels, and lead sources.

Demand Generation 71

Demand Generation Demand Plan Generation 71

Only B2B

NOVEMBER 28, 2019

But then again, if it were that easy, every marketer of a B2B company would be driving full-funnel results remarkably. The top B2B marketing players are cutting down the complexities of demand generation strategies that covers different marketing targets, channels and lead sources.

Demand Generation 62

Demand Generation Demand Plan Generation 62

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Lead Management 40

Lead Management De-duplication MQL Acquisition 40

LeanData

MAY 15, 2014

This strategic approach should go side-by-side with account based marketing to holistically allow the organization to succeed with account based selling. Account Based Marketing – Account based marketing (ABM) is a strategic approach to business marketing in which an organization communicates with individual prospects or customer accounts as markets of one. This is useful in Account based sales & marketing.

Lead Management 40

Lead Management De-duplication MQL Acquisition 40