SmartBug Media

MAY 11, 2020

Migrating from another marketing automation tool into Marketo is no different. Here are a few questions to work through with your team: What are our goals? What’s working well? What’s not working? Plus, it chooses from duplicate records at random when logging activity history. Soul Search Before You Migrate.

Marketo 66

Marketo De-duplication Marketing Automation Services Landing Pages 66

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. Duplicate records. They are the bane of marketing and sales teams alike. It’s why the desire to eliminate duplicates is a constant topic of conversation. De-dupe is not the solution. often through gritted teeth.

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Also, the majority of marketing automation platforms take the approach that a person only exists once in the platform.

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Martech Advisor

DECEMBER 27, 2019

Not managing the data properly can cause process inefficiencies, data duplications, and can incur penalties for non-adherence to data regulatory compliances. There needs to be a method to collect, de-silo, process, and manage internal and external data, and this is where data governance comes in. Step 2: Streamline Data Availability.

De-duplication 63

De-duplication Work Management Privacy Transparency 63

LeanData

AUGUST 25, 2021

Recently I had a customer speak as to how she desired to have her marketing automation solution not be a “data swamp.” Above all, she wanted her marketing automation solution to contain only clean data, with all records containing fully completed, standardized and normalized fields. . Embracing your “data swamp”.

Work Management 52

Work Management Marketing Management De-duplication Marketing Automation Services 52

ANNUITAS

SEPTEMBER 7, 2010

  These technologies included a marketing automation platform and a CRM system.    Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”  Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

SmartBug Media

APRIL 17, 2020

Involve both sales and marketing in the conversation. De-duplicate your leads. Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. They can also build out automated email sequences and link to assets. Account-Based Marketing. Sales Connect.

Marketo 66

Marketo SMB Lead Scoring Lead Ranking 66

Biznology

MARCH 6, 2015

Business-to-business data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. There are two ways to de-anonymize the website visit.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Adobe Experience Cloud Blog

DECEMBER 10, 2013

Author: Frank Passantino Bad data infiltrates every database, in the form of duplicate contacts, irregularly formatted leads, and junk records. 1) Identify Duplicates. Once you start to get some traction in building out your database, duplicates are inevitable. Are they still working for the same company?

De-duplication 48

De-duplication Thought Leadership Marketing Automation Services Contact Marketing 48

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

At the recent SiriusDecisions Technology Exchange Conference, one of the major themes from the analyst presentations highlighted the need for marketing to beware of the temptations of “shiny new objects,” and the majority of these shiny objects are unitaskers that fill missing functions in the core MarTech stack. De-duplication.

De-duplication 48

De-duplication Work Management Marketing Management Marketing Automation Services 48

6sense

AUGUST 27, 2021

Our own independent research backs up what I’ve experienced; sales and marketing teams waste a tremendous amount of time on unproductive activities instead of focusing on closing more business by engaging the right buyers at the right time. Magazine Best Place to Work. This is both a data and execution problem. My Promise.

Marketing Automation Services 48

Marketing Automation Services De-duplication Advertising Agencies Lead Ranking 48

chiefmartech

AUGUST 28, 2018

As I’ve been preparing for the upcoming MarTech conference in Boston, I have been thinking about the fundamental forces that marketing technology and operation professionals wrangle in their work. Eliminate redundant or duplicate tools in the global marketing stack. Remember, most experiments don’t work.

Peer-to-peer 101

Peer-to-peer Work Management De-duplication Marketing Management 101

Hubspot

SEPTEMBER 4, 2019

To run your business effectively and to give customers a coherent and compelling experience across all the different touchpoints they have with you, all these different apps need to work together. Data cleaning and de-duplication. Direct mail automation. Mailchimp -- email and marketing automation.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Pam Didner

SEPTEMBER 16, 2020

That’s not an easy feat as it requires to focus on the back-end and front-end, automation/workflows of customer journeys, and user-interface and creative design as a whole. In essence, digital marketing is a lot of work, as is demand generation and working with sales. It’s another form of Account-based Marketing (ABM).

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

JUNE 24, 2014

Marketing is now tasked with running multi-channel, multi-audience, multi-touch lead gen and nurturing campaigns focused on key accounts and the individual contacts within that account, and being objectively managed by sourced revenue. However, a duplicate merge represents a repeat action or engagement with marketing material.

De-duping 40

De-duping De-duplication Multi-Channel Top of Funnel 40

LeanData

MARCH 25, 2014

“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

LeanData

MARCH 25, 2014

“Before I started LeanData, I was building a sales and marketing team and was appalled by the poor quality of the data in our CRM and marketing automation system. Since starting the company, we’ve had the opportunity to work with many leading enterprises to unlock the value of their data and align sales and marketing objectives.

Enterprise Management 40

Enterprise Management De-duplication Work Management Marketing Management 40

Content Standard

APRIL 22, 2015

He is looking for other ways to show marketing attribution and contribution last quarter. Similar to your content marketing programs, in order to prove ROI on your content, you can’t work in silos: It’s a collaborative effort between many departments. Duplicate leads. Campaign ROI Approach.

Marketing Attribution 40

Marketing Attribution ROI De-duplication De-duping 40

Zoominfo

APRIL 23, 2020

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or marketing automation tool? (If We’re talking high bounce rates , irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Can records be combined?

Ideal Customer Profiles 189

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 189

Zoominfo

MAY 18, 2022

Successful RevOps managers deliver tight coordination of the right people with the right technologies and the right data — all working together in a seamless revenue stream. Revenue operations teams consider the entire customer journey and work to make it a smooth experience at every stage.

Marketing Automation Services 130

Marketing Automation Services Work Management Cost per Acquisition Marketing Management 130

Televerde

NOVEMBER 4, 2019

We’ve come to rescue you from the unforgiving floodwaters of uncertainty with steps to make sure your sales and marketing departments are working seamlessly to drive quality leads that enable accurate sales forecasts. Work with sales to define when a lead is ‘sales ready’. Don’t let all your hard work go unnoticed.

Forecasting 40

Forecasting De-duplication Lead Management Lead Ranking 40

Heinz Marketing

AUGUST 5, 2021

Most companies have poor CRM data hygiene, and DemandBase has struggled to sync data back to accounts in cases with duplicate accounts or accounts with inaccurate/incomplete information. Integrate data silos while de-duping and normalizing records so your sales and marketing teams have a single source of rich, accurate account data.

Account Based Marketing 117

Account Based Marketing ABM Marketing Automation Services De-duping 117

DiscoverOrg

MAY 7, 2019

Uniqueness : Are there duplicate records? How many contacts, notes, and valuable pieces of information are in your CRM or Marketing Automation tool? (If We’re talking high bounce rates, irrelevant messaging, and time wasted calling wrong numbers or contacts who no longer work with the company. Can records be combined?

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

TrustRadius Marketing

SEPTEMBER 8, 2022

With a CRM, teams can do more work faster and speed up company growth. The software may also offer marketing automation like email marketing functionality that could expedite your growth and outreach campaigns. What are the Pros of CRM? The advantages of CRM are in abundance.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40

LeanData

MAY 15, 2014

Typically this involves updating it, standardizing it, and de-duplicating records to create a single view of the data, even if it is stored in multiple disparate systems. De-Duplication – The process of identifying, verifying, and merging duplicate records from a database or list.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Management 40